B.P.J. Foubert

Nguyen, D., S. De Leeuw, W. Dullaert, and B. Foubert (2019), “What Is the Right Delivery Option for You? Consumer preferences for delivery attributes in online retailing,” Journal of Business Logistics, 40 (4), 299-321. *** Bernard J. LaLonde Best Paper Award 2020 ***

Carmen R., G. B. Yom-Tov, I. Van Nieuwenhuyse, B. Foubert, and Y. Ofran (2019), "The impact of dedicated emergency and admission units on infection and death risks in hemato-oncological patients presented to a tertiary care center," PLOS ONE, 14 (3).

Foubert, B., E. Breugelmans, K. Gedenk, and C. Rolef (2018), “Something Free or Something Off? A Comparative Study of the Purchase Effects of Premiums and Price Cuts,” Journal of Retailing, 94 (1), 5-20.

Foubert, B. and E. Gijsbrechts (2016), “Try It, You’ll Like It—Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption,” Marketing Science, 35 (5), 810-826. *** AMA Servsig Award for Best Service Article ***

Datta, H., B. Foubert, and H. van Heerde (2015), “The Challenge of Retaining Customers Acquired with Free Trials,” Journal of Marketing Research, 52 (2), 217-234.

Brüggen, E., B. Foubert, and D. Gremler (2011), “Extreme Makeover: Short- and Long-Term Effects of a Remodeled Servicescape”, Journal of Marketing, 75 (5), 71-87. *** AMA Servsig Award for Best Service Article ***

Foubert, B. and E. Gijsbrechts (2010), “Please or Squeeze? Brand Performance Implications of Constrained and Unconstrained Multi-Item Promotions”, European Journal of Operational Research, 202 (3), 880-892.

Foubert, B. and E. Gijsbrechts (2007), “Shopper Response to Bundle Promotions for Packaged Goods”, Journal of Marketing Research, 44 (4), 647-662.

Miller, C., B. Foubert, J. Reardon, and I. Vida (2007), “Advertising Strategies for Anti-Smoking Messages across Cultures: An Examination of Directed Consequences”, International Journal of Market Research, 49 (4), 515-533.

Reardon, J., C. Miller, B. Foubert, I. Vida, and L. Rybina (2006), “Antismoking Messages for the International Teenage Segment: The Effectiveness of Message Valence and Intensity across Different Cultures”, Journal of International Marketing, 14 (3), 115-138.

Reniers, G., B. J. M. Ale, W. Dullaert, B. Foubert (2006), “Decision support systems for major accident prevention in the chemical process industry: a developers’ survey”, Journal of Loss Prevention in the Process Industries, 19 (6), 604-620.

Demeulemeester, E., B. De Reyck, B. Foubert, W. Herroelen and M. Vanhoucke (1998), “New computational results on the discrete time/cost trade-off problem in project networks”, Journal of the Operational Research Society, 49 (11), 1153-1163.