Bram Foubert is an Associate Professor at the Department of Marketing and Supply Chain Management at Maastricht University School of Business and Economics (SBE). He holds a PhD in Applied Economic Sciences from the University of Antwerp. He has worked at the Universities of Leuven and Antwerp, and was a visiting scholar at the University of California Los Angeles (UCLA) and Hubei University of Economics in Wuhan (China). Bram teaches courses in data analytics and econometrics. His research interests are in the areas of consumer response modelling and retailing. More specifically, he investigates how marketing instruments, such as sales promotion, store environment, or advertising, affect purchase and consumption behavior and customer life time. His research has appeared in the Journal of Marketing, Journal of Marketing Research, Journal of Retailing, and Marketing Science, among others. At SBE, his research fits in the research theme Data-Driven Decision-Making.