Are we FUCT?: US Supreme Court rules in favour of the ‘Scandalous’ Trademark

20 January 2020
IGIR in Law

The protection of ‘offensive’, ‘scandalous’ and ‘immoral’ trademarks has been a subject of hot debate time and time again. To say that opinions on the matter are divided would be a great understatement. The US Supreme Court took a stance in its recent judgment on the protection of an ‘immoral’ trademark for a clothing line. What happened? How would this case have been reasoned at the European Union’s Office of Intellectual Property (EUIPO)?