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… Workshop Bridging the gap: Science communication to reach a wider audience June 2023 Introduction Annemarie Stiekema Science communication FHML Mark van der Linde Press officer UM • Science communication • Translating scientific information • Press • Assignment This workshop Science communication What is science communication? “The social conversation around science” • Dissemination • Dialogue • Participation Bucchi, M. and Trench, B. (2021). ‘Rethinking science communication as the social conversation around … want to know? What is relevant to them? • What is your key message? What do you want to convey? What you want to say What your audience is interested in Your key message First: think about the why Help, a journalist on the phone! What to do first? • Buy time and/or goodwill • Google the journalist • Call your press officer • Prepare a storyline together • Do the interview (no questions upfront) • Be the expert • But: never underestimate the journalist! • Preparing your interview: be a journalist. …

… wonder why this book. What makes for a good explanation? Purpose Description Transparency Explain how the system works Effectiveness Help users make good decisions Trust Increase users' confidence in the system Persuasiveness Convince users to try or buy Satisfaction Increase the ease of use or enjoyment Scrutability Allow users to tell the system it is wrong Efficiency Help users make decisions faster Recommender Systems Handbook Chapter (3rd Ed), Tintarev and Masthoff 2022 W hy e xp la in (r ec …

… of UNU-CRIS – Director of UNU-MERIT – IOM, UNHCR – Geneva Center for Security Policy … Career Perspectives Job Types Career Perspectives Employers Civil Society 20% Employability Career Programmes • Application training • Specialized career workshops – Getting a job in EU diplomacy – Opportunities at United Nations agencies – Planning for a career in Human Rights – Getting internships at the European Commission/Parliament, NATO (SHAPE), … • One-on-one career advising Employability Services • Employability skills days – Nonviolent communication – Building your personal brand online – Design thinking in public policy – Persuasive writing • Internship opportunities Thanks for Listening! Ask any questions… Check out our brochure and websites www.maastrichtuniversity.nl/governance www.merit.unu.edu Visit our information booths in the foyer! Be student for a day! http://www.maastrichtuniversity.nl/governance http://www.merit.unu.edu/ Application Procedure • Deadlines EU/EEA: 15 July — Others: 15 June • Documents essay; letters of motivation and …