At the heart of many of societies’ greatest challenges lie suboptimal economic decisions. The behavioral changes required to address these societal challenges can be facilitated by adequate corrective policies.
Our UM Behavioral Insights Centre (UM-BIC) is a research community of more than 40 scholars who employ and develop insights into behavioral regularities to enhance the effectiveness of public policy and company practice, addressing a broad range of societal challenges in the fields of Sustainable Development, Digitalisation and Globalisation.
Our centre builds on the former 'Human Decisions and Policy Design' research theme at our School of Business and Economics. Our goal is to be a leading information source and contact point in the area of Behavioral Policy Design.