Appointment of Anke Moerland as Professor of Intellectual Property, Frontier Technologies and International Trade

As Chair in Intellectual Property, Frontier Technologies and International Trade, A. Moerland will focus on the impact of emerging technologies, such as AI, on intellectual property (IP) law. She will explore how IP law can continue to fulfil its role in a world where innovation and creativity are increasingly driven by technology, and whether common principles emerge in international trade relations.

She will research the following two key areas: first, whether traditional IP concepts like originality and inventiveness remain valid when technological tools take over creative and innovative processes. Second, she will investigate ways to protect human creativity and innovation from potential negative effects of technology-driven markets, such as a "creative chill."

A. Moerland’s approach will be interdisciplinary, connecting law with technology and social sciences. She will collaborate with research institutes and groups like the Institute for Globalisation and International Regulation (IGIR) and the Law & Tech Lab.