Lisa Brüggen (E.C.)
Lisa Brüggen is Director of Netspar, Professor for Financial Services at Maastricht University School of Business and Economics (SBE) and Principal Investigator at BISS, The Brightlands Institute for Smart Society. She is also member of the supervisory board of NIBUD, and member of the policy advise group pensions from SPMS.
She is an internationally recognized expert in financial services, financial behavior, choice guidance and retirement communications. She has received several awards, including the American Marketing Association's Emerging Scholar Award. She also obtained NWO and Netspar grants for her research on retirement communication and how to better prepare for approaching retirement. Her work has been published in leading international journals, such as the Journal of Marketing. She likes to bridge the gap between science and practice and shares her findings with the pension industry in an accessible way.
Financial well-being, consumer financial decision making, choice, pension communication, financial services, services marketing, Human decisions and policy design
03/2023 - present
Director Netspar
01/2019 - present
Principal Investigator BISS, Maastricht University, Netherlands
09/2017 – present
Professor of Financial Services, Maastricht University, Netherlands
Department of Marketing & Supply Chain Management
12/2017 - present
Member of the supervisory board of NIBUD.
02/2012 - present
Netspar Fellow (Network for Studies on Pensions, Aging and Retirement), The Netherlands
01/2014 – 09/2017
Associate Professor of Marketing, Maastricht University, Netherlands
Department of Marketing & Supply Chain Management
01/2012 – 04/2012
Visiting Researcher, University of Melbourne, Australia
09/2005 – 12/2013
Assistant Professor of Marketing, Maastricht University, Netherlands
Department of Marketing & Supply Chain Management
02/2010 tenure
02/2008 - 06/2008 maternity leave
01/2010 - 05/2010 maternity leave
09/2001 - 08/2005
Ph.D. Student, Maastricht University, Netherlands
Department of Marketing & Supply Chain Management
Dissertation: “From Paper-and-Pencil to Screen-and-Keyboard: Studies on the Effectiveness of Internet-Based Marketing Research”, supervised by Prof. Dr. Ko de Ruyter and Prof. Dr. Martin Wetzels
Defended January 20, 2006 with the academic degree “Doctor of Philosophy” (Ph.D.)
08/2004 - 12/2004
Research Scholar, Arizona State University, USA
Visiting Ph.D. student, Tempe, Arizona, USA
07/2003 - 08/2003
Summer Doctoral Colloquium, University of Oxford, UK
Summer programme of the Oxford Internet Institute, University of Oxford
1997 – 2001
Master of Economics and
Doctorandus der Economische Wetenschappen
Maastricht University, Netherlands
Concentration in International Management with a focus on Marketing and Organization
01/2001 - 07/2001
Study abroad, University of California, Santa Barbara, USA
