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When prices shrink, does our empathy for salespeople shrink with them? Are we more likely to belittle a Ryanair flight attendant than one in a Lufthansa uniform? The answer, it appears, may be yes. Research carried out at Maastricht University’s School of Business and Economics indicates that consumer...

In 28 March 2019, Maastricht University had the pleasure of welcoming Christian Klein, Operations Manager Process Management and Daniel Rausch, Business Developer from Zalando as jury members for determining the best marketing research project (MRP) as part of the Marketing & Supply Chain Management...

The idea behind 'internative' is simple: connecting students and companies through a WhatsApp integration platform for a quick, down-to-earth, personal approach. The project was officially launched in October 2019, in those hazy, carefree pre-Covid days on the Maastricht terraces. It was born from the...

Prof. Tim Welting knew early on that he wanted to use his fundamental molecular knowledge to create societal impact.

An SBE research group collaborated with the local Coffee Lovers and applied Augmented Reality to showcase its impact on sales.

Een jaar na het succesvolle Brexit referendum, liggen de kaarten allemaal aan de kant van de Europese Unie. Wat Brexit betekent in zo'n klimaat laat zich raden, zelfs na twaalf maanden. ^{(Engelstalige blog)}

Wanneer zou de staat bij eigenaarschap in moeten grijpen om de bescherming van het milieu te garanderen? Wanneer wordt de sociale verantwoordelijkheid geactiveerd als er sprake is van eigendom? Er ontstaat behoefte om de impact die het paradigma van de ecologische functie heeft, te voorspellen. ^(All...