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Service robots are transforming the service industry. From greeting customers to serving food and even offering advice, robots are changing the way businesses interact with their clientele. But how can companies adapt their marketing strategies to this new reality? The Maastricht Center for Robots (MCR...

How can we ensure that customers feel comfortable during robot-enabled services? Because why would they otherwise keep using them? With our latest empirical study published in Service Business, we investigate whether human-like service robots make customers feel more or less comfortable. In addition...

In 2002 was Maastricht University de eerste universiteit buiten de Verenigde Staten die deelnam aan The Frontiers in Service Conference. Nu, na 21 jaar, is The School of Business and Economics er trots op opnieuw serviceonderzoekers van over de hele wereld te hebben mogen verwelkomen voor dit...

Ze zijn bezig aan een onstuitbare opmars; de robots in de zorg, restaurants, op vliegvelden en in winkels. Het Maastricht Center of Robots van de School of Business and Economics richt zich met verschillende onderzoeksprojecten op de interactie tussen deze zogenoemde servicerobots en de mens. Zo deed...

In 2002, Maastricht University became the first university outside the United States to The Frontiers in Service Conference. Now, after 21 years, The School of Business and Economics is proud to have once again welcomed service researchers from around the globe for this prestigious event.

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