Etienne_Hoekstra_i6243473_Master_Thesis_Final.pdf
(2.43 MB, PDF)
… advisor of Microsoft (personal communication, July 15, 2021) pointed out that Microsoft helps setting up the platform but emphasises that it does not wish to be the owner or a supplying party. In fact, this digital advisor stated that Microsoft is a buying party that “wants to remain an objective player in the ecosystem”. By leveraging Microsoft's technical expertise in remote sensing, artificial intelligence ("AI") and machine learning, RCB aims to provide a globally scalable and transparent … among the different interviewees and are listed in Appendix 7. 4.3 Data analysis Patten & Newhart (2018) stated that interviews are usually audio recorded and then transcribed, with the resulting text treated as data. Two of the transcripts were checked and corrected by the relevant interviewee to ensure the quality of the provided data, while others were transcribed using the non-verbatim transcription method. The data resulting from the transcripts have been carefully analysed using coding … of course with a huge marketing budget, able to put it on stage very well. We also see parties like Monsanto and Bayer saying, 'Hey arable farmer, we want your carbon certificates. Look, here we have a good soil conditioner. That tends a bit to forced shopping . Dutch land users who can therefore produce CO₂ certificates. You should also bear in mind that there are all kinds of measures involved. More soil improvers, different crop routes, other crops , so there are quite a few measures that also …