Interview text - The wonderful (Limburgish) world of Westermann © Milou Schreuders.docx
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… store on the Heggenstraat in Maastricht is a vibrant tribute to polka dots, pragmatism, sustainability, social entrepreneurship and love for Limburg. A sparkling disco ball hangs from the ceiling. Retro pop music plays softly through the speakers. The shop is a treasure trove of vintage clothing and eye-catching gifts—coffee mugs decorated with vulvas, pizza-themed polka-dot socks and heart-shaped earrings. Behind the counter stands Natalia Westermann, dressed in wide-legged trousers and a colourful … serve as a parcel pick-up point,” she explains. “It’s run by young people from Limburg who face disadvantages on the regular labour market; part of a collaboration with Athos, a social organisation.” Westermann made a conscious choice not to set up an online store; Dotnsquare is a physical shop only. “Vintage clothes vary in terms of size and fit, so it’s easier if people can try them on. But more importantly, I enjoy the personal contact with customers. There’s a reason our motto is promoting … female creators, mostly current students and fellow alumni. “UM taught me a lot about working together, connecting people and motivating them to take steps towards sustainability. We encourage people to combat climate change in their own way, such as buying less new stuff.” She acknowledges that her shop is part of a consumer society. “But second-hand clothing is more eco-friendly than clothes that are newly produced,” she points out. “My mission is to encourage as many people as possible to buy …