Anne ter Braak (A. M.)

Recent publications

• Holtrop, N., Lobschat, L., & ter Braak, A. (2025). Editorial: Paving the way for responsible retailing. Journal of Retailing, 101(1), 1-6. https://doi.org/10.1016/j.jretai.2025.02.006

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• Maesen, S., Lamey, L., ter Braak, A., & Jansen, L. (2022). Going healthy: how product characteristics influence the sales impact of front-of-pack health symbols. Journal of the Academy of Marketing Science, 50(1), 108-130. https://doi.org/10.1007/s11747-021-00796-w

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• Lamey, L., Breugelmans, E., Vuegen, M., & ter Braak, A. (2021). Retail service innovations and their impact on retailer shareholder value: evidence from an event study. Journal of the Academy of Marketing Science, 49(4), 811-833. https://doi.org/10.1007/s11747-021-00777-z

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• Aydinli, A., Lamey, L., Millet, K., Braak, A. T., & Vuegen, M. (2021). How Do Customers Alter Their Basket Composition When They Perceive the Retail Store to Be Crowded? An Empirical Study. Journal of Retailing, 97(2), 207-216. https://doi.org/10.1016/j.jretai.2020.05.004

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• ter Braak, A., & Deleersnyder, B. (2018). Innovation Cloning: The Introduction and Performance of Private Label Innovation Copycats. Journal of Retailing, 94(3), 312-327. https://doi.org/10.1016/j.jretai.2018.06.001

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• ter Braak, A., Geyskens, I., & Dekimpe, M. G. (2014). Taking private labels upmarket: Empirical generalizations on category drivers of premium private label introductions. Journal of Retailing, 90(2), 125-140. https://doi.org/10.1016/j.jretai.2014.01.003

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• ter Braak, A., Deleersnyder, B., Geyskens, I., & Dekimpe, M. G. (2013). Does private-label production by national-brand manufacturers create discounter goodwill? International Journal of Research in Marketing, 30(4), 343-357. https://doi.org/10.1016/j.ijresmar.2013.03.006

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• ter Braak, A., Dekimpe, M. G., & Geyskens, I. (2013). Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation. Journal of Marketing, 77(4), 86-103. https://doi.org/10.1509/jm.11.0566

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