T. Hilken
Hilken, T., de Ruyter, K., Chylinski, M., Mahr, D., & Keeling, D. I. (2017). Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences. Journal of the Academy of Marketing Science, 45(6), 884-905. https://doi.org/10.1007/s11747-017-0541-x
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Kiratli, N., Rozemeijer, F. A., Hilken, T. G., de Ruyter, J. C., & de Jong, A. (2016). Climate setting in sourcing teams: Developing a measurement scale for team creativity climate. Journal of Purchasing and Supply Management, 22(3), 196-204. https://doi.org/10.1016/j.pursup.2016.04.006
More information about this publication
- Hilken, T., Mahr, D., Heller, J., Chylinski, M., & de Ruyter, K. (2016). Augmented Reality – Is this for Real? Guest article published in SERVSIG Newsletter, April 2016. http://www.servsig.org/wordpress/2016/04/augmented-reality-is-this-for-real/
- Hilken, T., de Ruyter, K., Chylinski, M., & Mahr, D. (2016). Order Picking with Augmented Reality Smartglasses. Research report published in Augmented Reality for Enterprise Alliance (AREA) Newsletter, April 2016.
- Kiratli, N., Rozemeijer, F.A., & Hilken, T.G., (2014). Creativity in Purchasing: Do we walk the talk? Research Report published by Dutch Association of Purchasing Professionals (NEVI), January 2014.
T. Hilken
Assistant Professor
Marketing & Supply Chain Management
School of Business and Economics