A. Shah

Arunima Shah is a Lecturer in the MSCM department at SBE with a focus on marketing subjects. She started her academic journey in 2014 with a PhD from Indian Institute of Management, Lucknow in India. Prior to UM, Dr. Shah was an Assistant Professor in the marketing department of Indian Institute of Management, Raipur, in India. 

Her research interests primarily include consumer interactions with technologies. She is interested in understanding how businesses and consumers interact with, adopt, and use technologies in various marketing and management contexts to improve their performances and outcomes. 

Arunima's teaching and consulting expertise includes Digital Marketing, Marketing Research, Service management, Design thinking, and global business. She has consulting experience with healthcare, agriculture, e-commerce, D2C, and small businesses in emerging markets and has extensively taught in PhD, executive and postgraduate programs.