Rachel Pownall (R.A.J.)
Rachel Pownall is a Professor of Finance at Maastricht University School of Business and Economics.
Rachel's research interests broadly covers the realm of understanding investor behaviour. She has a particular focus on art markets and assets with an emotional attachment. She is interested in the behavioural issues of how emotions and psychology influence individuals’ financial decision-making involving risk. This includes understanding the non-pecuniary benefits from investment, such as how aesthetic, environmental, and emotional values, and the influence of individual aspects of status and relative wellbeing influence investment decisions. Rachel also uses neuroimaging techniques, adopted to measure brain activity, in the very recently established field of Neurofinance. Her passion for research stems from a belief that through a better understanding of how individuals make risky decisions and incorporating non-pecuniary returns to investment into decision-making will help promote a society that makes more sustainable investment decisions in future.