Laura Niessen (L.)

Laura is a PhD researcher working on sufficiency (sustainable consumption) through business and circular business models under the ERC funded Circular X project at the Maastricht Sustainability Institute.

In her research, she looks into the role that companies can play in promoting sufficiency amongst their customers. Firms can promote sufficiency through diverse strategies, such as offering long-lifetime products, supporting repair or reuse, or changing their marketing and advertising strategies. Laura's research uncovers the side of the business, as well as how such strategies can affect consumers. She also compiled and updates a database of over 150 businesses that promote sufficiency to inspire other firms and show what is already being done.