PhD Conferral Mrs. Anika Schumacher, MSc.
Supervisor: Prof.dr. C. Goukens
Co-supervisor: Dr. K. Geyskens
“A surprise for you and me? The effect of surprise appeals and choices for close others on consumption experience”
Also read
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PhD defence Jandré Jansen van Rensburg
" Building Blocks of Shared Perception:Advancing Measurement and Unpacking Drivers of Perceived Shared Mental Models"PhD defence7 Jul