Dr Andrea Armstrong - Pulinx (A.E.)

Dr Andrea Armstrong FRGS is an experienced researcher with a PhD in Geography and a BSc in Environment and Development (both Durham University, UK). She joined the Maastricht Sustainability Institute in February 2024. She is the Course Coordinator for the Sustainable Business Innovation course and is working on the Driving Urban Transitions (DUT) funded Consumer Demand and Circular Urban Living (CDCUL) project. The project examines whether, and the extent to which, individuals in different European contexts are willing to pay for urban housing amenities that encourage sharing.  The project focuses on adults in three countries: Sweden, The Netherlands, and Slovenia to determine how consumers' willingness to pay for residential sharing varies across international contexts. Researchers from all three countries will collaborate with housing developers, architects, urban public authorities, and special interest groups to co-design survey items and data collection methods so that results offer insights into existing and upcoming residential development projects. Understanding whether, where, and among what types of customers the demand for circular housing solutions already exists could help encourage the production of circular housing options and speed up transitions for sustainability.