Using gender pronouns in digital communication
Maastricht University (UM) is committed to fostering an inclusive community that respects the diversity of gender identities among our staff and students. Our Strategic Programme 2022-2026 highlights diversity and inclusion, sustainability, mutual respect, integrity, democratic principles and transparency as core values of our UM community. The use of inclusive language plays an important role in supporting these values, and we believe it is a shared responsibility to communicate in ways that actively welcome and affirm everyone at UM.
A person's gender identity is a deeply personal and fundamental part of who they are. Being misgendered (referred to with the wrong pronouns or gendered terms) can feel invalidating or disrespectful, even if it’s unintentional. One simple yet meaningful way to contribute to a more inclusive work and study environment is to share our gender pronouns (e.g. he, she, they) in digital communication. Using the correct pronouns shows respect, helps prevent uncomfortable or hurtful situations, and contributes to a culture of belonging for everyone.
Download or read the guide
This guide on how and why to share gender pronouns in digital communication was developed by the UM Diversity, Equity and Inclusion+ Office, in consultation with the Centre for Gender and Diversity and UM Pride.
You can read the full information on this page below or download the guide as a PDF:
Download the guide 'Using gender pronouns in digital communication'
Why consider sharing your gender pronouns?
As sharing gender pronouns becomes more common in professional settings, it may spark questions such as: ‘Why should I include my pronouns in my email signature if I’m not transgender or genderqueer?’
While sharing pronouns is often associated with transgender and genderqueer individuals, it’s useful to remember that everyone uses pronouns. When deciding whether to share your pronouns, it is worth considering the following:
- It normalises the practice for everyone.
When people of all gender identities share their pronouns, it helps normalise the practice. This reduces the pressure on transgender or genderqueer individuals to be the only ones doing so. It also encourages others to do the same, making inclusivity a shared practice.
- It demonstrates allyship.
Including your pronouns—even if your gender is rarely misunderstood—signals support for transgender and gender-diverse colleagues and students. It shows you care about the inclusion of everyone.
- It helps reduce assumptions based on appearance.
Even though it’s sometimes possible to look up a photo online of people you don't know, it’s not always safe—or respectful—to assume that’s enough to know their gender identity. Sharing pronouns helps to avoid assumptions so people can be addressed in a way that affirms their identity.
- It provides clarity when names are gender neutral.
Names like Sam, Charlie, Robin or Noah are used by people of all genders, which may lead to uncertainty. Including your pronouns removes ambiguity and helps avoid misgendering.
- It eliminates ambiguity when names are culturally specific or unfamiliar in an international context.
In an international community like UM, names may carry different gender associations across cultures and languages. For example, Jan is typically a man’s name in Dutch, but often a woman’s name in English-speaking countries. Some names might also be unfamiliar or not easily recognisable across cultures. Including pronouns helps prevent confusion and potentially uncomfortable intercultural interactions.
It’s also important to acknowledge that not everyone may feel comfortable sharing their pronouns, and that choice should be respected. If someone hasn’t shared their pronouns and you are unsure of how to address them, using their name only is always a considerate option.
Sharing your pronouns is encouraged, but ultimately, it’s a personal decision. Everyone has their own reasons for choosing whether to share them—and that’s completely valid. An inclusive community is built on openness, mutual respect and a commitment to supporting each other’s choices in ways that foster belonging and understanding.
If you do decide to share your pronouns, you can choose how you would like to display them—for example, ‘she/her’ or ‘she/her/hers’. Both are correct; the longer version is often considered slightly more formal.
Step-by-step guides for adding your pronouns
Adding gender pronouns to your e-mail signature
Maastricht University has outlined the essential components of the email signature to ensure a consistent and professional appearance. The standard signature includes general information (such as name, address, and position), the UM logo, and a disclaimer.
You can also include your gender pronouns in your email signature by following these steps:
- In Outlook, go to File > Options > Mail > Signatures
- Select the signature you want to edit, and then add your gender pronouns under your name in the ‘Edit signature’ box.
- Click the ‘Save’ button when you’re finished.
- Click the ‘OK’ button to apply the changes.
You can even download the UM email signature template, which includes a designated space for gender pronouns.
If you are setting up your e-mail signature for the first time, please have a look at the following guides:
Adding gender pronouns to your profile on UMployee
UMployee is the web portal for employees of Maastricht University that contains information about work, leave and career development.
Follow these steps to include your pronouns in your UMployee profile:
- Go to the UMployee start page.
- Click on ‘My Account’ (at the bottom right of the page).
- Then click on ‘Profile page’.
- You can add your gender pronouns to the ‘About myself’ section.
- Click the ‘Save’ button.
Adding gender pronouns to your profile on Canvas
Canvas is Maastricht University’s learning management system. If you are a UM employee who has access to Canvas, you can follow the steps below to include your pronouns in your Canvas profile:
- Go to UM's Canvas portal and sign in with your credentials.
- Click on the ‘Account’ icon in the global navigation menu on the left side of the screen.
- Select ‘Settings’ from the dropdown menu.
- On the Settings page, click the ‘Edit Settings’ button (usually located on the right side of the page).
- Select ‘Pronouns’.
- In the Pronouns dropdown menu, choose your preferred pronouns from the available options.
- Click the ‘Update Settings’ button to save your changes.
Check out: Video tutorial on how to add gender pronouns to your Canvas profile
Visible allyship in a time of rising violence and discrimination
Transgender and genderqueer individuals continue to face disproportionately high rates of violence and discrimination, both in the Netherlands and across Europe. For example:
- In the Netherlands, 24% of genderqueer individuals reported being victims of violent crime in 2023 — nearly four times the national average (CBS).
- Across the EU, the number of intersex people who had experienced targeted violence in the previous year rose from 22% in 2019 to 34% in 2023. That same year, 29% of trans women and 23% of trans men also reported being targeted, both increases from four years earlier. (FRA survey, pg. 20).
- In the same EU-wide survey (pg. 64), targeted harassment in the past year was highest among trans women (77%), trans men (72%), intersex people (67%), and non-binary people (66%).
In this context, small acts of visible allyship like sharing pronouns can send a strong message of solidarity, recognition and respect.
Frequently asked questions (FAQs)
What are gender pronouns and why are they meaningful?
Gender pronouns (e.g. she, he, they) are the words we use to refer to someone in place of their name. They also reflect one’s gender identity. Just like using the correct name or title, using the right pronouns shows respect and helps facilitate an inclusive environment.
Gender (e.g. woman, man, genderqueer) refers to a person’s internal sense of self—how they experience and express their identity. This is different from sex (female, male, intersex), which is typically assigned at birth and is based on physical and physiological characteristics such as chromosomes, reproductive anatomy or hormone levels.
Some people’s gender identity does not align with the sex they were assigned at birth. Using the correct gender pronouns is especially meaningful for these individuals, as it affirms their identity and helps them feel acknowledged, included and valued.
Furthermore, some people identify outside the gender categories of ‘man’ or ‘woman’. For example, individuals who identify as genderqueer—a broad term that may include non-binary or genderfluid identities—might not relate fully to either end of the gender spectrum. These individuals often use gender-neutral pronouns such as they/them/theirs in the singular form.
For example, you might say: “I know Sam. They work in the Marketing and Communications Department. I enjoy working with them.”
The most common gender pronouns are:
- she/her/hers
- he/him/his
- they/them/theirs
Other pronouns also exist, and some people use a combination (e.g. she/they or he/they) to indicate they’re comfortable with more than one set. When you’re unsure of someone’s pronouns, the best approach is to ask politely and use them correctly moving forward.
To learn more, watch Sex and Gender: What?, Why?, and How?, a video by UMPride that outlines the differences between sex and gender and why they matter, also in research.
Is it gramatically correct to use ‘they/them’ pronouns for a singular person?
Yes, the singular ‘they’ has been used in English for centuries (OED). For example:
- Someone forgot their umbrella. I hope they come back for it.
- Who left their lights on?
Though it’s becoming more common to use ‘they’ to refer to a known person, this can still feel unnatural for some people. But it’s worth pushing through the discomfort because respecting someone’s identity matters more than grammatical tradition.
The shift towards gender-neutral titles such as chairman to chairperson or policeman to police officer felt unnatural to many at first, but now it’s second nature. Language does and should evolve along with our understanding.
Official style guides (including the APA and Chicago Manual of Style) now endorse using the singular ‘they’ when referring to a person who is genderqueer or whose gender is unknown.
Is het taalkundig correct om ‘hen/die’ als voornaamwoorden voor één persoon te gebruiken (in Dutch)?
Het gebruik van ‘hen’ en ‘die’ als genderneutrale voornaamwoorden is goed te verantwoorden vanuit taalkundig perspectief, ook al voelt het voor sommige mensen nog wat ongewoon. Instellingen zoals de Nederlandse Taalunie geven aan dat deze voornaamwoorden steeds vaker enkelvoudig worden gebruikt om naar gender-divers personen te verwijzen, hoewel dit nog niet is opgenomen in de standaardtaal.
Door het gebruik van ‘hen/die’ te respecteren en toe te passen wanneer iemand hierom vraagt, dragen we bij aan een cultuur van erkenning, veiligheid en verbondenheid.
What percentage of people identify as transgender or genderqueer?
Across the EU, just under 1% of Boomers, 1% of Gen X, 2% of Millennials and 4% of Gen Z openly identify as transgender or genderqueer (Ipsos). In the US, this number for Gen Z rises to 5.2%, or roughly 1 in 18 young adults (Time).
These numbers of openly transgender or genderqueer people represent a growing part of our academic and social communities. Affirming each person’s gender identity and using their correct pronouns is more than just inclusive communication — it’s a fundamental act of respect for who they are. By sharing your own pronouns, you not only express your identity but also offer a meaningful sign of allyship.