Language
  • English
Format
  • Full time
Start date
  • February
  • September
Location
  • Maastricht
Contact us

International Business - Strategic Marketing

This programme explores marketing in international business. It combines data-driven strategies, customer insights, and innovation management to develop skills for top-level decision-making in strategic marketing.

Contact us
Placeholder DRUPAL_do NOT touch

Your future

As a Strategic Marketing graduate you will be trained in thinking practically and creatively, which is essential for conveying a strong marketing message. You will have the business and managerial skills for a wide range of exciting jobs, including customer experience manager, product or brand manager, marketing analyst, management consultant, and account manager. In addition, your ability to work as part of an international team and to communicate across different levels of an organisation will make you an ideal partner in strategic discussions.

Placeholder DRUPAL_do NOT touch

Career prospects

Graduates have found positions in many different types of organisations in any industry, including:

  • management consulting firms
  • B2C and B2B companies; from small regional companies to large multinationals
  • research institutions and universities
  • (technology) start-ups
  • non-profit organisations

Alumni @ work

Take a look at some of the jobs our graduates have landed:

  • Management consultant at Apple
  • Brand manager at Unilever
  • Marketing researcher at Nielsen
  • Community manager at Vodafone
  • Account strategist at Google
  • Communication manager at Facebook
  • Policy advisor at the Ministry of Health, Welfare and Sports
  • Project manager at ING
  • Customer service expert at Philips Healthcare