Your future
As a Strategic Marketing graduate you will be trained in thinking practically and creatively, which is essential for conveying a strong marketing message. You will have the business and managerial skills for a wide range of exciting jobs, including customer experience manager, product or brand manager, marketing analyst, management consultant, and account manager. In addition, your ability to work as part of an international team and to communicate across different levels of an organisation will make you an ideal partner in strategic discussions.
Alumni @ work
- Management consultant at Apple
- Brand manager at Unilever
- Marketing researcher at Nielsen
- Community manager at Vodafone
- Account strategist at Google
- Communication manager at Facebook
- Policy advisor at the Ministry of Health, Welfare and Sports
- Project manager at ING
- Customer service expert at Philips Healthcare
Career prospects
- management consulting firms
- B2C and B2B companies; from small regional companies to large multinationals
- research institutions and universities
- (technology) start-ups
- non-profit organisations
In this section, we present the average employability data for all programmes of the Maastricht University School of Business and Economics (Alumni survey from 2024). In our latest survey, 78,0% of our graduates indicated they would choose the same study programme again! For detailed information per programme, please see the bottom of this page.
Employment rate
| After 1,5 years | After 5 years | After 10 years |
| 97,5% | 98,2% | 100,0% |
Median gross monthly income
| After 1,5 years | After 5 years | After 10 years |
| € 3.300,00 | € 5.000,00 | € 6.300,00 |
Working location of our alumni 1,5 years after graduation
| Country | % |
| the Netherlands | 45,2% |
| Germany | 28,5% |
| Belgium | 10,0% |
| Other EU country | 8,8% |
| Outside of the EU | 7,5% |
Average employability data 5 years after graduation per programme including average for Maastricht University and the School of Business and Economics
This table presents the average employability data 5 years after graduation per programme as well as the average for Maastricht University and the School of Business and Economics.
Please note that some programmes did not have enough responses to allow a satisfactory result and are therefore not included in this list.
MSc programme | % employed | Median gross monthly income | Would choose same programme again |
| Econometrics and Operations Research | 100% | € 3.665,00
| 81% |
| Economics | 100% | € 3.700,00 | 75% |
| Financial Economics | 100% | € 5.500,00 | 62% |
| International Business (all specialisations) | 98% | € 5.000,00 | 76% |
| Learning and Development in Organisations | 95% | € 4.000,00 | 90% |
| Global Supply Chain Management and Change | 100% | € 5.100,00 | 90% |
| Sustainability Science, Policy and Society | 100% | € 4.000,00 | 80% |
| Public Policy and Human Development | 97% | € 4.400,00 | 86% |