Lara Lobschat (L.C.)
Key publications
LOBSCHAT, LARA., OSINGA, ERNST. C., & REINARTZ, WERNER. J. (2017). What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements. Journal of Marketing Research, 54(6), 901-913. https://doi.org/10.1509/jmr.14.0625
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