Jonas Heller (J.)

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• Heller, J., Chylinski, M., de Ruyter, K., Mahr, D., & Keeling, D. I. (2019). Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability. Journal of Retailing, 95(2), 94-114. https://doi.org/10.1016/j.jretai.2019.03.005

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• Heller, J., Chylinski, M., de Ruyter, K., Mahr, D., & Keeling, D. I. (2019). Touching the Untouchable: Exploring Multi-Sensory Augmented Reality in the Context of Online Retailing. Journal of Retailing, 95(4), 219-234. https://doi.org/10.1016/j.jretai.2019.10.008

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• Heller, J., Chylinski, M., de Ruyter, K., Keeling, D., Hilken, T., & Mahr, D. (2021). Tangible Service Automation: Decomposing the Technology-Enabled Engagement Process (TEEP) for Augmented Reality. Journal of Service Research, 24(1), 84-103. Article 1094670520933692. https://doi.org/10.1177/1094670520933692

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• Carrozzi, A., Chylinski, M., Heller, J., Hilken, T., Keeling, D. I., & de Ruyter, K. (2019). What's Mine Is a Hologram? How Shared Augmented Reality Augments Psychological Ownership. Journal of Interactive Marketing, 48(November), 71-88. https://doi.org/10.1016/j.intmar.2019.05.004

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• Heller, J. (2020). Reality re-imagined: How augmented reality redefines decision processes and consumer behavior in retailing. [Doctoral Thesis, University of New South Wales].

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• Hilken, T., Heller, J., Chylinski, M., Keeling, D. I., Mahr, D., & de Ruyter, K. (2018). Making omnichannel an augmented reality: the current and future state of the art. Journal of Research in Interactive Marketing, 12(4), 509-523. https://doi.org/10.1108/JRIM-01-2018-0023

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• Heller, J., Mahr, D., de Ruyter, K., Schaap, E., Hilken, T., Keeling, D. I., Chylinski, M., Flavi, C., Jung, T. M. Y., & Rauschnabel, P. A. (2023). An interdisciplinary Co-authorship networking perspective on AR and human behavior: Taking stock and moving ahead. Computers in Human Behavior, 143, Article 107697. https://doi.org/10.1016/j.chb.2023.107697

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• Mahr, D., Heller, J., & de Ruyter, K. (2023). Augmented reality (AR): The blurring of reality in human-computer interaction. Computers in Human Behavior, 145, Article 107755. https://doi.org/10.1016/j.chb.2023.107755

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• Ciuchita, R., Heller, J., Kocher, S., Leclercq, T., Sidaoui, K., & Stead, S. (2023). It is Really Not a Game: An Integrative Review of Gamification for Service Research. Journal of Service Research, 26(1), 3-20. Article 10946705221076272. https://doi.org/10.1177/10946705221076272

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• Golf-Papez, M., Heller, J., Hilken, T., Chylinski, M., de Ruyter, K., Keeling, D. I., & Mahr, D. (2022). Embracing Falsity through the Metaverse: The Case of Synthetic Customer Experiences. Business Horizons, 65(6), 739-749. https://doi.org/10.1016/j.bushor.2022.07.007

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