Prof Dr Gaby Odekerken - Schröder (G.J.)
Full Professor Customer-Centric Service Science
Gaby Odekerken's professional interest and expertise is heavily inspired by the current service economy. Fascinated by managerial questions of how to create a unique customer experience, in a complex value network or how to infuse new technology in retail or healthcare settings or how to move manufacturing firms towards services, she enjoys developing new courses or embarks on innovative research projects with PhD candidates, co-authors and industry stakeholders.
Her research has been published in leading international journals such as Journal of Marketing, Journal of Service Research, International Journal of Robotics, Journal of the American Medical Directors Association, BMC Geriatrics, Journal of Service Management, Journal of Services Marketing, Journal of Retailing, Journal of Business Research, MISQ, European Journal of Marketing, Journal of Relationship Marketing, Journal of Consumer Marketing etc., currently (June 2020) resulting in over 10,000 citations and an H-index of 28.
Gaby Odekerken is passionate about (international) triple helix cooperations, involving government, industry and university. Her participation as a researcher and partner in large EU consortia as well as in regional subsidy initiatives, enable her to transfer and validate her scientifc knowledge.
In addition she is an experienced commissioner of large service organizations.
Professional career history
2010-present Full Professor in Customer-Centric Service Science
2016 - 2019 Head of Department of Marketing and Supply Chain Management, responsible for a team of over 50 faculty members and PhD candidates engaged in research, teaching and knowledge transfer to society
2010-2016 Director Service Science Factory engaged in briding theory and practice by acquiring service design and innovation projects for internal and external stakeholders and by managing a team responsible for developing innovative solutions to these projects
2011-2015 Vice chair of the Department of Marketing and Supply Chain Management, responsible as a program leader for the MSc program on Strategic Marketing
2007-2010 Director MSc Programs School of Business and Economics, responsible for initiating, accreditation and successful offering of the school's MSc portfolio
2002-2010 Associate Professor, responsible for research, education and PhD supervision in the research domains of service marketing and relationship marketing
1999-2002 Assistant Professor, responsible for research and education in marketing and marketing research
1997-1999 PhD candidate (supported by grant from Dutch Retail Association -HBD- and Ahold)
1994-1997 Lecturer in marketing and marketing research
1993 MSc research abroad in Indonesia
1993 MSc internship Shell Headquarters London
G.J. Odekerken - Schröder
Chair in Customer-Centric Service Science
Head of Department of Marketing and Supply Chain Management (MSCM), 2016-2019
Co-founder Service Science Factory (SSF) 2010
Co-founder Brightlands Institute for Supply Chain Innovation (BISCI) 2019