Why this programme
The big data revolution is having an enormous impact on society as a whole, as well as on organisations and individuals. The data explosion is a tremendous source of new opportunities for companies. It enables them to make better, more customer-oriented, more targeted, more cost-efficient decisions. Business intelligence specialists have therefore become an essential asset to any company and any public institution.
In addition, companies have started to develop so-called smart services: product and service innovations that directly capitalise on data and technology, offering added value to customers. New business models centred on the development of smart services are being introduced to meet the growing demand. As a master’s student in Business Intelligence and Smart Services, you’ll learn how to analyse big data, make business decisions in data-rich environments and design data-driven smart services.
Partially taught at the Smart Service Campus in Heerlen
The project component of the programme is taught at the Business Intelligence & Smart Services (BISS) Institute at the Smart Services Campus in Heerlen. The campus is a place where researchers from various universities and smart service organisations, such as Accenture and APG, come together to collaborate on new innovations. The project allows you to get first-hand experience with business intelligence and smart service innovation in practice.
Learn more about Brightlands Smart Services in Heerlen
Education Opportunities
International experience
Enhance your degree with global perspectives through study abroad opportunities.
- Study abroad: Spend a semester at one of our 92 partner universities worldwide
- Dual Degree Programmes: Earn two diplomas in less time through select master programmes
Professional experience
Enrich your curriculum by gaining professional experience during your studies!
- Thesis-Internship Programme (TIP): Write your thesis on a topic relevant to a company or organisation during a part-time internship
- Extracurricular Internship: Gain experience through an internship lasting 3 to 6 months
- Excellence Programmes: Apply for one of our Excellence Programmes to work on real projects with partner companies
Get ready to launch your career
Boost your personal and professional development while expanding your network at events hosted in collaboration with partners and alumni:
- Career and Development Days : Participate in workshops and events focused on personal and career growth
Maastricht Business Days by SCOPE: Network with employers and alumni at our prestigious recruitment event
- UM Career Services and Advisors: Receive personalised support trough training or individual guidance.
