Bram Foubert is an Associate Professor at the Department of Marketing and Supply Chain Management at Maastricht University School of Business and Economics (SBE), where he teaches courses in data analysis and econometrics. His research interests are in the areas of consumer response modelling and retailing. More specifically, he investigates how marketing instruments, such as sales promotion, store environment, or advertising, affect purchase and consumption behavior and customer life time. His research has appeared in the Journal of Marketing, Journal of Marketing Research, Journal of Retailing, and Marketing Science, among others. At SBE, his research fits in the research theme Data-Driven Decision-Making.