Zoekresultaten

Earlier today, the European Union and the United Kingdom reached agreement on a revised customs plan for Brexit. If approved by the EU Member States, the European Parliament and the UK House of Commons, this deal would allow the United Kingdom to exit the European Union on 31 October 2019 in an...

On Friday, October 15, the Maastricht Center for Robots organized its first inspiration session. During the session, industry experts, SBE researchers and students co-created key insights on how to implement service robots successfully in contexts such as hospitality and healthcare. Industry partners...

Digital platforms are one of the key developments in facilitating industry 4.0 and are at the center of the multifold benefits the consumers derived through this. An important feature of the digital platforms is the presence of high sunk costs and low marginal costs (UNCTAD, 2019). This occurs since...

Nowadays, companies let consumers ‘play’ with their trademark: in the ‘Your Nutella – your way’ campaign the customer is invited to create his name label on a Nutella jar in the classic design of the Nutella logo. Nevertheless, there is an enhanced risk of trade mark dilution.

A supply chain can be defined as a “system whose constituent parts include material suppliers, production facilities, distribution services and customers linked together via the feed forward flow of materials and the feedback flow of information” (Stevens, 1989).

36 Master's students recently went on a 'field trip' to Brussels, to learn more about working and living in this metropole.