csc_project_-_anne_ter_braak-1.pdf
(705.07 kB, PDF)
… o Personal page Priority Major: 8. 国际商务 / International Business Description of the project Retailing originally was a geographically local market activity. However, more and more retailers have expanded their businesses to foreign countries. Well documented is for example the geographic market expansion of Wal- Mart, a U.S. based retailer. Previous academic literature has focused on why a retailer would expand (motivation to go international), how to expand (selection of … vs. online). Our findings would provide relevant insights to expanding European or Asian retailers, to incumbent European and Asian retailers who are likely to face a new competitor, and countries who want to make themselves more attractive to foreign businesses. This PhD project will make use of secondary data to study actual decisions by top retailers in Asia and Europe to cross the continent. Setting & Methods: A dataset has to be created using diverse data sources. Starting from a list …