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… organisation.” Westermann made a conscious choice not to set up an online store; Dotnsquare is a physical shop only. “Vintage clothes vary in terms of size and fit, so it’s easier if people can try them on. But more importantly, I enjoy the personal contact with customers. There’s a reason our motto is promoting social and local .” Entrepreneurial pursuits Westermann was raised in a socially progressive family in Groningen. “Wearing second-hand clothes was normal for us.” She was an active child … she sells in her shop are produced by local female creators, mostly current students and fellow alumni. “UM taught me a lot about working together, connecting people and motivating them to take steps towards sustainability. We encourage people to combat climate change in their own way, such as buying less new stuff.” She acknowledges that her shop is part of a consumer society. “But second-hand clothing is more eco-friendly than clothes that are newly produced,” she points out. “My mission is … quality and durable. And almost everything is vintage, which means at least 20 to 30 years old. That’s what sets Dotnsquare apart from many thrift shops and second-hand shops.” Maastricht locals The n in Dotnsquare stands for her first name, Natalia, whereas dot and square refer to different clothing shapes and patterns. “I’ve always felt drawn to dramatic outfits that stand out. I’m currently looking for a plain black dress, but I’ll probably wear it with a bright pink pinafore. There’s room for a …