van_gilsetal_metaverse.2022.09.15.pdf
(220.99 kB, PDF)
… Entrepreneurship and Innovation, Professor of Family Business and Strategic Entrepreneurship Collaborators: Prof. Dr. Martin Wetzels (EDHEC, France), Dr. Jermain Kaminski Proposal: The metaverse refers to a 3D virtual shared world where all activities can be carried out with the help of augmented and virtual reality services (Damar, 2021; Dwivedi et al., 2022). This virtual shared word is expected to interpolate in real life, resulting in the fact that social, commercial, and personal experiences will emerge through a … in Channel Partner Programs,” Journal of Marketing, 82 (2), 64-84. IPF2021: 9,462 Ludwig, S., Ruyter, J.C. de, Brüggen, E.C., Pfann, G. and Wetzels, M.G.M. (2013), “More than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates,” Journal of Marketing, 77 (1), 87-103 (Awarded with Emerald Citation of Excellence Award 2016). (Awarded with Emerald Citation of Excellence Award 2016). IPF2021: 9,462 Ludwig, S., Ruyter, J.C. de, Mahr, D., Wetzels, …