Alexandru Maris (A.)

Alexandru Mariș is a PhD researcher at Maastricht University, specialising in immersive digital experiences. His research explores how marketers can strategically leverage technologies such as mixed and virtual reality, biometric sensors, and behavioural data to design meaningful consumer experiences.

With a background in marketing strategy, immersive tech and a passion for human-centered digitalization, Alexandru’s work aims to balance technological innovation with societal well-being, focusing on creating experiences that empower the quality of life. 

Beyond academia, Alexandru enjoys exploring the outdoors, engaging with art, and experimenting with mixology—interests that inspire his vision for a future where technology feels both natural and human.