csc_healthy_eating_short_abstract_sep_final_signed_3.pdf
(237.96 kB, PDF)
… PhD project - KFC vs. Locally grown healthy food? Shifting consumers to a healthy and sustainable lifestyle. Name and contact first and second supervisor: Dr. Kelly Geyskens: Associate Professor, Maastricht University (k.geyskens@maastrichtuniversity.nl) Dr. Cara de Boer: Assistant Professor, Maastricht University (c.deboer@maastrichtuniversity.nl) Name and contact promotor: Dr. Caroline Goukens: Professor, Maastricht University (c.goukens@maastrichtuniversity.nl) Description of the project: Nowadays, consumers are constantly reminded of the benefits of a healthy diet, for themselves and for the planet. The combination of healthiness and sustainability is portrayed as the ultimate ideal for consumers. It has, for instance, become quite common to advertise the sustainable character of healthy products next to, or instead of, the nutritional value of the …