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  • Bargain-hunters less likely to see staff as human, research finds

    Cheap deals, rude customers? The hidden cost of low prices

    12-01-2018

    When prices shrink, does our empathy for salespeople shrink with them? Are we more likely to belittle a Ryanair flight attendant than one in a Lufthansa uniform? The answer, it appears, may be yes. Research carried out at Maastricht University’s School of Business and Economics indicates that consumer bargains can carry a hidden cost for the employees of budget retailers.

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