Mark Post is a man on a mission. The environmental damage caused by livestock farming is far too great and must be dramatically reduced. His contribution? Cultured meat. These days, he’s not just a scientist, but also the director of Mosa Meat, a business that has drawn 75 million Euros in investments. And no, he’s not a vegetarian.
How do we involve citizens in the sustainability transition? When do they start participating? What solutions could reliably count on wide public support and how do we find these? What implications could such an approach have for governmental practices? What barriers do sustainable solutions encounter at the institutional level and how could these be overcome?
By synthesizing the results of twelve different research projects, Joop de Kraker and René Kemp (Maastricht Sustainability Institute) try to provide answers to questions like these.