Latest blog articles
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Influencer marketing and mental health. The global spend on Influencer marketing is expected to reach $15 Billions by 2022, and naturally, brands have grasped how influential social media could be in their marketing campaign. Influencer marketing has grown exponentially, leaving more traditional...
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Can a single colour alone be a trademark? The question is neither new nor unexplored. However, old wine in a new bottle is presented by the General Court in its decision rejecting an attempt to register a shade of colour for inhalers for asthma and related pharmaceutical preparations, reinstating...
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In agony, many US citizens were awaiting the night of November 3rd when the first voting results for the US presidential election were expected to trickle in. Having regard to what happened since May and what was bound to happen in the weeks following the election, Twitter, presumably, was...
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Only 10 out of the 24 official EU language translations correctly transpose Article 17 of the Directive (EU) 2019/790 on copyright and related rights in the Digital Single Market. These apparent errors mandate urgent action by the European Commission and the EU Member States.
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Nowadays, the prominent role social media has in our society cannot be denied, plenty of people define themselves through their presence online.
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The disturbances social media has been causing to its users’ mental health cannot be ignored. It is of extreme importance that the private and public spheres work together to protect consumers from the unfeasible search for perfection.
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Over the few past years, there has been a professionalization of social media content creators. These creators now have the power to sway their followers, start trends, or serve as role models for their audiences. These individuals, that have such online persuasive power, are called “influencers”...
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Trademark squatting has been a serious issue in China now, especially for foreign companies planning to enter the Chinese market. On November 4th 2019, Beijing Municipal High People's Court issued a second-instance judgment on the “MUJI trademark infringement case”, which rejected the appeal brought...
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The music industry is currently on a peak mainly because of the huge boost of on-demand streaming. How did such a service manage to increase global music revenue on such a fast path? What were the circumstances facilitating its implementation?
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The European Union’s Court of Justice finally rendered its judgement in the famous Banco Santander and Autogrill cases on 21 December 2016. For state aid specialists and tax lawyers this decision was bound to be a landmark case whatever way it would turn out.