Latest blog articles

Over the last years, the business of influencer marketing has practically exploded. Companies have begun to realise the multiplying factor of having influencers promote their brand through original and entertaining content. However, in combination with this marketing trend, several legal issues have...

Over the few past years, there has been a professionalization of social media content creators. These creators now have the power to sway their followers, start trends, or serve as role models for their audiences. These individuals, that have such online persuasive power, are called “influencers”...

On 15 October, the Swedish Consumer Agency, its Scientific Council and Maastricht University (in particular the Law & Tech Lab) hosted the webinar 'Consumers and businesses in digital markets – An unequal relationship?’, focused on bringing together the perspectives of national consumer authorities...