Latest blog articles
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The results of empirical research show that 82% of consumers read online reviews, not to mention companies, which rely on them to assess their own performance. The utility of the review depends on a number of factors, such as the perceived identity of a reviewer, and the language used.
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Since “Champagne” is a protected designation of origin (PDO) under EU law, it is not self-evident whether a product that is not Champagne but which contains Champagne can use the protected term in its trade name.
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On the two-day conference in Liège entitled ‘Nudging in Europe’.