The aim of this project is to better understand and scale up Urban Upcycling. We aim to develop adaptive ecosystems with spaces for collaboration and multiple value creation. We will investigate the development of circular business models and consumer and market acceptance. Importantly, this project collaborates with decision-makers in cities, companies, designers and other key stakeholders involved in urban upcycling. The project takes a longitudinal, multi-case study approach, taking a research through design and business experimentation method lens.
The project is funded by RAAK-PRO and led by the Hogeschool van Amsterdam (HvA). Nancy Bocken works on the project as the promotor of the PhD research of Marco van Hees.