
Anyone who watched the Paris-Roubaix cycling race last weekend could hardly have missed it: the black-pink-and-yellow 'brain' helmets of Team Jumbo-Visma. The cyclists wore the specially designed helmets by Lazer to draw attention to the use of a bike helmet, as part of the 'Use your head' awareness campaign. Because despite the fact that it has been compulsory for pros to wear helmets since 2003, many recreational cyclists still cycle around unprotected, with all the - sometimes even fatal - consequences.