How can companies motivate their sales employees to take work-related training aimed at developing their skill sets? “Make them write reviews about their learning experience,” advises Dominik Mahr of Maastricht University’s School of Business and Economics in a research paper published in the March 2018 issue of the Journal of Marketing.
Emerging Markets is the latest specialisation in the bachelor’s programmes in International Business and Economics & Business Economics at Maastricht University. New as it may be, it is already popular. It has even spurred on the development of a follow-up programme to be launched next autumn: the Master in Economics and Strategy in Emerging Markets.
Caroline Larisch alumna (graduated in 2018) and Danny Jonker are both among the three winners of the FACE-UP Air Cargo Competition 2018, a competition for recent graduates to present their thesis at the World Cargo Symposium (WCS) in Dallas, United States.
In countless areas of modern life, we are told, the robots are coming… and among the roles they may some day fill are those of “socially assistive” tools for the elderly. But what do the older people in question think of these developments? Martina Čaić, a PhD student in the School of Business and Economics, is working on helping to find the answer.
When prices shrink, does our empathy for salespeople shrink with them? Are we more likely to belittle a Ryanair flight attendant than one in a Lufthansa uniform? The answer, it appears, may be yes. Research carried out at Maastricht University’s School of Business and Economics indicates that consumer bargains can carry a hidden cost for the employees of budget retailers.
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