Much of everyday life consists of routinized and habitual activities that use energy, such as heating the home. Heating (space and water heating combined) accounted for about 80% of the final energy consumption of households while about 90% of homes in the Netherlands used natural gas for heating in 2020. It is therefore no surprise that many households has been hit hard by Russia’s invasion of Ukraine since energy prices are contributing significantly to inflation at a time when the cost of living was already rising rapidly in the Netherlands. In this context, reducing energy consumption of households has become an even more critical and urgent issue. Household energy consumption relates to who we are, where we come from, and the socio-cultural and material contexts in which we live.