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200 bright and talented master students from the Marketing Strategy & Innovation course at Maastricht University School of Business and Economics joined forces for 7 weeks and worked in 39 teams to provide outside-in, innovative ideas and solutions for one company: energy supplier Essent.

You may have seen him passing by on the Groene Loper 9a greenway in Maastricht)—researcher Bram Oosterbroek on his Urban Hotspotter measurement bike. It is certainly eye-catching, with measuring instruments on the back and a laptop in a basket on the handlebar. 'I study the health effects of spatial planning', he says. He is happy to explain more.