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  • Blog Artificial-intelligence and trademarks

    Are AIs the consumers of the future?

    26 July 2019
    by: 
    in Law
    AIs are currently reversing the roots of the retail industry which was mainly based on a reactive model. Instead, based on their predictions, the model is changing and consumers are being highly influenced by AIs at any stage of the purchasing process. Does this challenge the roots of trademark law?
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