Strategy and Innovation

Are you interested in international business? Are you a team player with great interpersonal skills? Are you able to think creatively and find new approaches to old problems? Then the specialisation in Strategy & Innovation could be right for you. The specialisation is part of the master's programme in International Business. It's for students who want to know how to keep companies and organisations competitive through innovation and strategy analysis.

In the dynamic yet uncertain era of globalisation, companies that don't grow through mergers and acquisitions, expansions into new markets, or through the creation of new products and processes, will find it hard to compete. The Strategy & Innovation programme meets this challenge, teaching students how they can create competitive advantage for any sized business by implementing strategic changes and helping the company evolve.

Pre-master International Business

Interested in studying this master's programme, but do not yet meet the requirements? Consider pursuing our Pre-master.

Innovative teaching at the School of Business and Economics

'Triple Crown' accreditation from AASCB, AMBA, EQUIS

UM is the fifth best young university in the world

Times Higher Education '250 Under 50'
  • We don’t have many lectures, but rather mostly tutorials where we have open discussions and have a lot of presentations and have open discussions
    Maren Ostheim, International Business - Strategy and Innovation


No upcoming events
    • Olá!! Our students joining SCOPE’s International Economic Orientation say hi from the other side of the ocean! They are currently visiting Rio de Janeiro and São Paulo during the skills period and will go to companies and institutions and learn more about economic processes in Brasil. Of course there is still some time for a tan as seen here 😉. @ Rio de Janeiro, Rio de Janeiro

      1 day 11 hours ago
    • Photo by Maastricht University School of Business and Economics

      Tomorrow, Saturday 15 June, the construction site of the Tapijnkazerne in Maastricht will be open for visitors. Come and take a look behind the scenes of our future academic centre of learning, including classrooms, study spaces and offices. The construction site will be open to the public from 10.00 to 16.00.

      4 days 8 hours ago
    • Photo by Maastricht University School of Business and Economics

      Did you know that seeing 3D representations of food items from a restaurant’s menu helps customers make better choices? As part of an Augmented-Research field study, Coffeelovers and SBE are working together on this research project to study how AR can help restaurants and cafés to better promote their food and drinks!

      Meet the team conducting research on the exciting future of Augmented Reality
      5 days 9 hours ago