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Are you interested in marketing, well-versed in statistics and able to think analytically and creatively? Are you good with people and eager to try new approaches? Are you interested in working in a fast-paced, international environment? Then the specialisation in Strategic Marketing could be right for you. The specialisation is part of the master's programme in International Business and is for students looking for a dynamic career in strategy, marketing, brand management, market research and innovation management.
The Strategic Marketing programme teaches you how firms build strong relationships with and deliver superior value to their customers. It's critical that successful firms have both a competent marketing function and possess an organisation-wide market orientation and outlook. Strengthening both managerial and analytical skills is at the heart of the programme.
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