Master

Strategic Marketing

Are you interested in the ins and outs of marketing in a fast-paced, international business? Have you ever wondered why an intimate understanding of customers is so important to an organisation’s success? Do you want to find out how marketing and innovations can be utilised to deliver superior value to companies and customers?

Strategic Marketing revolves around four core areas: connecting with customers, creating value, managing innovations and developing data-driven strategies. It focuses on the role of marketing from the perspective of strategic, top management decisions, and blends state-of-the-art scientific knowledge with practice. Skills, analytical competences and an international mind-set are developed through team projects and real-life cases from our partner companies.

Fast facts

work in consulting, for B2C & B2B companies, for large multinationals, research institutes or departments
1-year, full-time master’s, taught in English
starts in February and September
weekly: 8 hrs classes, 14 hrs group work, 18 hrs individual study
Double Degree and International Triangle available
you’ll get an MSc in International Business with a specialisation in Strategic Marketing

Want to learn more about this programme? Order the brochure!

Online events School of Business and Economics

Master online information events

Unfortunately, due to the coronavirus, you are not able to visit us on the campus in Maastricht at the moment, but you can still get answers to your questions and get an idea of what it is like to study at the School of Business and Economics in a variety of online experiences.

Visit our Online Events page to learn more about this study programme

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