Master

Strategic Marketing

Are you interested in the ins and outs of marketing in a fast-paced, international business? Have you ever wondered why an intimate understanding of customers is so important to an organisation’s success? Do you want to find out how marketing and innovations can be utilised to deliver superior value to companies and customers?

Strategic Marketing revolves around four core areas: connecting with customers, creating value, managing innovations and developing data-driven strategies. It focuses on the role of marketing from the perspective of strategic, top management decisions, and blends state-of-the-art scientific knowledge with practice. Skills, analytical competences and an international mind-set are developed through team projects and real-life cases from our partner companies.

Talk to our student ambassadors!

Would you like to ask or talk about something with one of our students? On our YouTube channel, our master's students answer some of your most pressing questions! Prefer to directly talk to one of our students? Below you will find an overview of SBE's student ambassadors. The ambassadors will be happy to help you with all your questions. 

Ask our students - Masters edition

Master's Open Day March 2019

Master's Open Day on 18 March 2023

Experience Maastricht University: find out more about one of the most international universities in Europe, immerse yourself in your programme of choice, and explore our beautiful city. The next Master's Open Day will take place on Saturday, 18 March 2023.

 Sign up for the next Master’s Open Day

Pre-master International Business

Interested in studying this master's programme, but do not yet meet the requirements? Consider pursuing our pre-master.
 

Calendar