Are you interested in the ins and outs of marketing in a fast-paced, international business? Have you ever wondered why an intimate understanding of customers is so important to an organisation’s success? Do you want to find out how marketing and innovations can be utilised to deliver superior value to companies and customers?
Strategic Marketing revolves around four core areas: connecting with customers, creating value, managing innovations and developing data-driven strategies. It focuses on the role of marketing from the perspective of strategic, top management decisions, and blends state-of-the-art scientific knowledge with practice. Skills, analytical competences and an international mind-set are developed through team projects and real-life cases from our partner companies.
Would you like to ask or talk about something with one of our students? On our YouTube channel, our master's students answer some of your most pressing questions! Prefer to directly talk to one of our students? Below you will find an overview of SBE's student ambassadors. The ambassadors will be happy to help you with all your questions.
International Business - spec Sustainable Finance and spec. Marketing-Finance
Nationality: Dutch
Talk to me via email
International Business - spec Sustainable Finance and spec Strategic Corporate Finance
Nationality: Dutch
Talk to me via email
International Business - spec Strategy and Innovation
Nationality: Rwandan
Talk to me via email
Global Supply Chain Management and Change
Nationality: Dutch
Talk to me via Instagram
Global Supply Chain Management and Change
Nationality: Vietnamese
Talk to me via Instagram
Experience Maastricht University: find out more about one of the most international universities in Europe, immerse yourself in your programme of choice, and explore our beautiful city. The next Master's Open Day will take place on Saturday, 18 March 2023.
Interested in studying this master's programme, but do not yet meet the requirements? Consider pursuing our pre-master.
Find out what it's like to live and study in Maastricht:
In the support section, you can find out more about practical matters and UM regulations, such as:
Visit 'Support' for prospective
students
Visit Maastricht University
regulations to find the EER of your
study programme
For general info, please contact us at:
+31 43 388 5388
study[at]maastrichtuniversity[dot]nl
Bonnefantenstraat 2
6211 KL Maastricht
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For more info on a programme's
content, visit the programme's
contact page or order a brochure