Master

Strategic Marketing

Are you interested in the ins and outs of marketing in a fast-paced, international business? Have you ever wondered why an intimate understanding of customers is so important to an organisation’s success? Do you want to find out how marketing and innovations can be utilised to deliver superior value to companies and customers?

Strategic Marketing revolves around four core areas: connecting with customers, creating value, managing innovations and developing data-driven strategies. It focuses on the role of marketing from the perspective of strategic, top management decisions, and blends state-of-the-art scientific knowledge with practice. Skills, analytical competences and an international mind-set are developed through team projects and real-life cases from our partner companies.

Pre-master International Business

Interested in studying this master's programme, but do not yet meet the requirements? Consider pursuing our Pre-master.
 

Innovative teaching at the School of Business and Economics

'Triple Crown' accreditation from AASCB, AMBA, EQUIS

UM is the fifth best young university in the world

Times Higher Education '250 Under 50'

Calendar

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    • Hack 4 Business Impact: finally the highlight of the #HealthInnovation focus in the masters’ course Marketing Innovation Management: a hackathon with UMIO's Service Science Factory. 24 student teams immersed in the world of orthopedic patients and rapid prototype digital Innovations for Zuyderland’s ambitious TopClinic. Very impressive what the teams pitch at end of the day. Most of the students are graduating now and it feels very good to see that they are ready for their jobs!

      12 hours 42 min ago
    • An awesome field trip for our students following this year's real estate course. Together with Associate Professor Nils Kok, our students in MSc Sustainable Finance and MSc Financial Economics visited some of the smartest and most sustainable buildings in the world. A new generation of energy efficient and smart buildings such as EDGE Olympic, the headquarters of the Postcode Loterij and ABN AMRO’s multi-purpose circular pavilion. All located in one of the most booming markets in the world, Amsterdam.

      1 day 1 hour ago
    • Photo by Maastricht University School of Business and Economics

      Join us to witness researchers compete for the title of lord or lady of the eight SBE departments, protector of the PhD Realm!

      Subscribe to the Science Slam Event, and keep an eye out for updates!

      https://bit.ly/2WhurXv

      1 day 4 hours ago