Meet UM Alumn, Guillaume Hansart. After graduating from the SBE and doing an internship at the UN, he started his own Pisco (alchohol beverage) business in Mexico.Made in Maastricht: Guillaume Hansart - About UM - Maastricht University
Are you interested in the ins and outs of marketing in a fast-paced, international business? Have you ever wondered why an intimate understanding of customers is so important to an organisation’s success? Do you want to find out how marketing and innovations can be utilised to deliver superior value to companies and customers?
Strategic Marketing revolves around four core areas: connecting with customers, creating value, managing innovations and developing data-driven strategies. It focuses on the role of marketing from the perspective of strategic, top management decisions, and blends state-of-the-art scientific knowledge with practice. Skills, analytical competences and an international mind-set are developed through team projects and real-life cases from our partner companies.
In the support section, you can find out more about practical matters and UM regulations, such as: