Master

Marketing-Finance

Are you curious to learn how to bridge the gap in methodology, thinking, and language and between “number-crunching” finance professionals and customer-centric marketers? Are you interested in understanding biases and heuristics in consumer and investor financial decision-making? Are you interested in understanding how both financial as well as marketing actions drive firm performance and how they relate to each other? Then the interdisciplinary specialisation in Marketing-Finance could be right for you. As part of the master’s programme in International Business, the specialisation combines core Finance, Marketing as well as specialised Marketing-Finance courses.

The specialisation in Marketing-Finance not only teaches you an understanding of finance, marketing, consumer psychology and their interrelations but also how to integrate them in an environment that aims at maximizing financial performance as well as customer value.

 

87% of students recommend this programme

Elsevier Best Studies 2017

Innovative teaching at the School of Business and Economics

'Triple Crown' accreditation from AASCB, AMBA, EQUIS

UM is the fifth best young university in the world

Times Higher Education '250 Under 50'
  • The study incorporates the psychological parts of marketing to help you understand the people you’re trying to reach
    Hasse Lienert, International Business, Marketing-Finance

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    • Photo by Maastricht University School of Business and Economics

      Maastricht University offers various opportunities to develop yourself outside of the tutorial rooms. Research Project Maastricht is an international consultancy project consisting of twelve UM-students. In January, the team will travel to China, to conduct company-specific research. China has a unique business culture, and last week the RPM team was trained by the Confucius Institute. The training focused on how to behave in Chinese business spheres, how to interpret a 'hmm I will think about it' in a business meeting, and do's and dont's during a business dinner. A perfect preparation for the research period in China!

      4 hours 13 min ago
    • Photo by Maastricht University School of Business and Economics

      Are you fascinated by how emerging markets, such as those of the BRIC countries, work? Do you want the extra challenge of conducting business across borders and in a multi-cultural environment? The master’s programme in Economics and Strategy in Emerging Markets could be right for you.

      https://www.maastrichtuniversity.nl/education/master/master-economics-and-strategy-emerging-markets

      6 days 4 hours ago
    • Photo by Maastricht University School of Business and Economics

      Just like last year, the Faculty Board will treat us on free hot choco! Need a break and want to warm up ... tomorrow all you can drink, between 12.00 and 14.00 near the entrance of our faculty!

      6 days 5 hours ago