Master

Marketing-Finance

Are you curious to learn how to bridge the gap in methodology, thinking, and language and between “number-crunching” finance professionals and customer-centric marketers? Are you interested in understanding biases and heuristics in consumer and investor financial decision-making? Are you interested in understanding how both financial as well as marketing actions drive firm performance and how they relate to each other? Then the interdisciplinary specialisation in Marketing-Finance could be right for you. As part of the master’s programme in International Business, the specialisation combines core Finance, Marketing as well as specialised Marketing-Finance courses.

The specialisation in Marketing-Finance not only teaches you an understanding of finance, marketing, consumer psychology and their interrelations but also how to integrate them in an environment that aims at maximizing financial performance as well as customer value.

Fast facts

work for large multinationals, banks, brokerages, insurance companies, management consulting, market research companies, European institutions
Double-Degree options available
1-year, full-time master’s, taught in English
starts in February & September
weekly: 8 hrs classes, 12 hrs group work, 20 hrs individual study
you’ll get an MSc in International Business with a specialisation in Marketing-Finance

Bridge the gap between Marketing and Finance Apply now

Pre-master International Business

Interested in studying this master's programme, but do not yet meet the requirements? Consider pursuing our pre-master (starting as of February 2020). The pre-master gives direct access to this master's programme from September 2020 onwards.

The study incorporates the psychological parts of marketing to help you understand the people you’re trying to reach

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Hasse Lienert, International Business, Marketing-Finance