Master

Marketing-Finance

Are you curious to learn how to bridge the gap in methodology, thinking, and language and between “number-crunching” finance professionals and customer-centric marketers? Are you interested in understanding biases and heuristics in consumer and investor financial decision-making? Are you interested in understanding how both financial as well as marketing actions drive firm performance and how they relate to each other? Then the interdisciplinary specialisation in Marketing-Finance could be right for you. As part of the master’s programme in International Business, the specialisation combines core Finance, Marketing as well as specialised Marketing-Finance courses.

The specialisation in Marketing-Finance not only teaches you an understanding of finance, marketing, consumer psychology and their interrelations but also how to integrate them in an environment that aims at maximizing financial performance as well as customer value.

 

Start of the new academic year 20/21

SBE students

We understand that in these uncertain times it is difficult to assess what the new academic year will look like. These uncertainties logically raise many questions: How about safety in Maastricht and the Netherlands? What will education look like at SBE? What can I expect from student life? We can't give a conclusive answers to all these questions, but we can try to help you as best we can. Please visit the following page to learn more about the educational format for the first two periods, the safety in Maastricht or the introduction days. We look forward to welcoming you on campus!

Master's Open Day March 2019

Kickstart your career at our Master's Open Day

Experience Maastricht University: find out more about one of the most international universities in Europe, immerse yourself in your programme of choice, and explore our beautiful city.

 Sign up for the next Master’s Open Day

Pre-master International Business

Interested in studying this master's programme, but do not yet meet the requirements? Consider pursuing our pre-master.
 

84% of students recommend this programme

Elsevier Best Studies 2018

Triple Crown accreditation for the School of Business and Economics

'Triple Crown' accreditation from AASCB, AMBA, EQUIS

UM is the sixth best Young University in the world

Times Higher Education 2020 Young Universities Ranking
  • The study incorporates the psychological parts of marketing to help you understand the people you’re trying to reach
    Hasse Lienert, International Business, Marketing-Finance

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