Are you curious to learn how to bridge the gap in methodology, thinking, and language and between “number-crunching” finance professionals and customer-centric marketers? Are you interested in understanding biases and heuristics in consumer and investor financial decision-making? Are you interested in understanding how both financial as well as marketing actions drive firm performance and how they relate to each other? Then the interdisciplinary specialisation in Marketing-Finance could be right for you. As part of the master’s programme in International Business, the specialisation combines core Finance, Marketing as well as specialised Marketing-Finance courses.
The specialisation in Marketing-Finance not only teaches you an understanding of finance, marketing, consumer psychology and their interrelations but also how to integrate them in an environment that aims at maximizing financial performance as well as customer value.
We understand that in these uncertain times it is difficult to assess what the new academic year will look like. These uncertainties logically raise many questions: How about safety in Maastricht and the Netherlands? What will education look like at SBE? What can I expect from student life? We can't give a conclusive answers to all these questions, but we can try to help you as best we can. Please visit the following page to learn more about the educational format for the first two periods, the safety in Maastricht or the introduction days. We look forward to welcoming you on campus!
Experience Maastricht University: find out more about one of the most international universities in Europe, immerse yourself in your programme of choice, and explore our beautiful city.
Interested in studying this master's programme, but do not yet meet the requirements? Consider pursuing our pre-master.
The study incorporates the psychological parts of marketing to help you understand the people you’re trying to reach
In the support section, you can find out more about practical matters and UM regulations, such as: