Marketing-Finance
Are you curious to learn how to bridge the gap in methodology, thinking, and language and between “number-crunching” finance professionals and customer-centric marketers? Are you interested in understanding biases and heuristics in consumer and investor financial decision-making? Are you interested in understanding how both financial as well as marketing actions drive firm performance and how they relate to each other? Then the interdisciplinary specialisation in Marketing-Finance could be right for you. As part of the master’s programme in International Business, the specialisation combines core Finance, Marketing as well as specialised Marketing-Finance courses.
The specialisation in Marketing-Finance not only teaches you an understanding of finance, marketing, consumer psychology and their interrelations but also how to integrate them in an environment that aims at maximizing financial performance as well as customer value.
Fast facts
- work for large multinationals, banks, brokerages, insurance companies, management consulting, market research companies, European institutions
- Double-Degree options available
- 1-year, full-time master’s, taught in English
- starts in February & September
- weekly: 8 hrs classes, 12 hrs group work, 20 hrs individual study
- you’ll get an MSc in International Business with a specialisation in Marketing-Finance

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Pre-master International Business
Interested in studying this master's programme, but do not yet meet the requirements? Consider pursuing our pre-master.
84% of students recommend this programme
Elsevier Best Studies 2018Triple Crown accreditation - School of Business and Economics
'Triple Crown' accreditation from AASCB, AMBA, EQUISFinancial Times lauded SBE in best practice examples of sustainability, ethics and social purpose in teaching and education methods
Financial Times 2019UM is the sixth best Young University in the world
Times Higher Education 2020 Young Universities RankingFinancial Times MIM 2021
Financial TimesThe study incorporates the psychological parts of marketing to help you understand the people you’re trying to reach
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