Master

Marketing-Finance

Are you curious to learn how to bridge the gap in methodology, thinking, and language and between “number-crunching” finance professionals and customer-centric marketers? Are you interested in understanding biases and heuristics in consumer and investor financial decision-making? Are you interested in understanding how both financial as well as marketing actions drive firm performance and how they relate to each other? Then the interdisciplinary specialisation in Marketing-Finance could be right for you. As part of the master’s programme in International Business, the specialisation combines core Finance, Marketing as well as specialised Marketing-Finance courses.

The specialisation in Marketing-Finance not only teaches you an understanding of finance, marketing, consumer psychology and their interrelations but also how to integrate them in an environment that aims at maximizing financial performance as well as customer value.

 

87% of students recommend this programme

Elsevier Best Studies 2017

Innovative teaching at the School of Business and Economics

'Triple Crown' accreditation from AASCB, AMBA, EQUIS

UM is the fifth best young university in the world

Times Higher Education '250 Under 50'
  • The study incorporates the psychological parts of marketing to help you understand the people you’re trying to reach
    Hasse Lienert, International Business, Marketing-Finance

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    • Photo by Maastricht University School of Business and Economics

      Hey y’all!
      This week, our school is competing against 19 business schools from all over the world in the prestigious Heavener International Case Competition in Florida!

      Show your support for team SBE, here seen doing the Gator Chomp in the UF Swamp, with ambassador Maasi Madz: Helen Gasche, Sophie Backhaus, Jonas Subelack, Hélène Defauw, and their advisor Pieter Verhallen.

      After a literal and figurative warm welcome at the University of Florida, the team will be tackling a first 5-hour case tomorrow, followed by a 26-hour case Thursday through Friday.

      Finals take place upcoming Saturday, so be sure to check back for updates in the coming days!

      Go SBE!!!

      For more info on the competition, see warrington.ufl.edu/undergraduate/hicc/ @HeavenerInternationalCaseCompetition

      2 days 17 hours ago
    • Photo by Maastricht University School of Business and Economics

      Are you a Bachelor's student and do you already know if you want to pursue a master's degree afterwards? Have you already thought about which master's programme you want to follow?

      On Tuesday 19 February, Maastricht University organises a Master's Fair at the MECC Maastricht! During this event you can explore all UM master's programmes in one location. Entrance is free! The only thing you have to do is to register for the event. See you there!

      https://www.maastrichtuniversity.nl/events/masters-fair-2019

      3 days 17 hours ago
    • Thanks to all who attended our Bachelor's Open Day and to everyone who made the event such a success.
      We hope to see you soon! #umbod19

      5 days 6 hours ago