Master

Marketing-Finance

Are you curious to learn how to bridge the gap in methodology, thinking, and language and between “number-crunching” finance professionals and customer-centric marketers? Are you interested in understanding biases and heuristics in consumer and investor financial decision-making? Are you interested in understanding how both financial as well as marketing actions drive firm performance and how they relate to each other? Then the interdisciplinary specialisation in Marketing-Finance could be right for you. As part of the master’s programme in International Business, the specialisation combines core Finance, Marketing as well as specialised Marketing-Finance courses.

The specialisation in Marketing-Finance not only teaches you an understanding of finance, marketing, consumer psychology and their interrelations but also how to integrate them in an environment that aims at maximizing financial performance as well as customer value.

Fast facts

work for large multinationals, banks, brokerages, insurance companies, management consulting, market research companies, European institutions
Double-Degree options available
1-year, full-time master’s, taught in English
starts in February & September
weekly: 8 hrs classes, 12 hrs group work, 20 hrs individual study
you’ll get an MSc in International Business with a specialisation in Marketing-Finance

Want to learn more about this programme? Order the brochure!

Start of the new academic year 20/21

We understand that in these uncertain times it is difficult to assess what the new academic year will look like. These uncertainties logically raise many questions: How about safety in Maastricht and the Netherlands? What will education look like at SBE? What can I expect from student life? We can't give a conclusive answers to all these questions, but we can try to help you as best we can. Please visit the following page to learn more about the educational format for the first two periods, the safety in Maastricht or the introduction days. We look forward to welcoming you on campus!

Study at SBE during COVID

Kickstart your career at our Master's Open Day

Experience Maastricht University: find out more about one of the most international universities in Europe, immerse yourself in your programme of choice, and explore our beautiful city.

Pre-master International Business

Interested in studying this master's programme, but do not yet meet the requirements? Consider pursuing our pre-master.

International Business Pre-master's programme

The study incorporates the psychological parts of marketing to help you understand the people you’re trying to reach

Watch the video

Hasse Lienert, International Business, Marketing-Finance