Are you curious to learn how to bridge the gap in methodology, thinking, and language and between “number-crunching” finance professionals and customer-centric marketers? Are you interested in understanding biases and heuristics in consumer and investor financial decision-making? Are you interested in understanding how both financial as well as marketing actions drive firm performance and how they relate to each other? Then the interdisciplinary specialisation in Marketing-Finance could be right for you. As part of the master’s programme in International Business, the specialisation combines core Finance, Marketing as well as specialised Marketing-Finance courses.
The specialisation in Marketing-Finance not only teaches you an understanding of finance, marketing, consumer psychology and their interrelations but also how to integrate them in an environment that aims at maximizing financial performance as well as customer value.
Unfortunately, due to the coronavirus, you are not able to visit us on the campus in Maastricht at the moment, but you can still get answers to your questions and get an idea of what it is like to study at the School of Business and Economics in a variety of online experiences.
Visit our Online Events page to learn more about this study programme
After the summer we can come back to campus! The government has recommended organising education without metre-and-a-half social distancing as of August. Therefore, we are pleased to announce that, at the start of the new academic year, we expect all students on location for their education-related activities. On this page, we explain what education activities and introduction activities will look like at the School of Business and Economics as of September.
For specific questions, we have FAQ's for students.
Experience Maastricht University: find out more about one of the most international universities in Europe, immerse yourself in your programme of choice, and explore our beautiful city.
Interested in studying this master's programme, but do not yet meet the requirements? Consider pursuing our pre-master.
The study incorporates the psychological parts of marketing to help you understand the people you’re trying to reach
In the support section, you can find out more about practical matters and UM regulations, such as: