Are you curious to learn how to bridge the gap in methodology, thinking, and language and between “number-crunching” finance professionals and customer-centric marketers? Are you interested in understanding biases and heuristics in consumer and investor financial decision-making? Are you interested in understanding how both financial as well as marketing actions drive firm performance and how they relate to each other? Then the interdisciplinary specialisation in Marketing-Finance could be right for you. As part of the master’s programme in International Business, the specialisation combines core Finance, Marketing as well as specialised Marketing-Finance courses.
The specialisation in Marketing-Finance not only teaches you an understanding of finance, marketing, consumer psychology and their interrelations but also how to integrate them in an environment that aims at maximizing financial performance as well as customer value.
- work for large multinationals, banks, brokerages, insurance companies, management consulting, market research companies, European institutions
- Double-Degree options available
- 1-year, full-time master’s, taught in English
- starts in February & September
- weekly: 8 hrs classes, 12 hrs group work, 20 hrs individual study
- you’ll get an MSc in International Business with a specialisation in Marketing-Finance
Online information events
We are here to help! In addition to on campus information events, we would like to offer you several resources which can give you a feel or better understanding of what it is like to study at Maastricht University’s School of Business and Economics, and provide you with some answers to questions you might have.
Visit our Online Events page to learn more about this study programme
Kickstart your career at our Master's Open Day
Experience Maastricht University: find out more about one of the most international universities in Europe, immerse yourself in your programme of choice, and explore our beautiful city.
Pre-master International Business
Interested in studying this master's programme, but do not yet meet the requirements? Consider pursuing our pre-master.
The study incorporates the psychological parts of marketing to help you understand the people you’re trying to reach
In the support section, you can find out more about practical matters and UM regulations, such as:
- visas & residence permits
- Education and Examination Regulations (EER)