Master

Marketing-Finance

Are you curious to learn how to bridge the gap in methodology, thinking, and language and between “number-crunching” finance professionals and customer-centric marketers? Are you interested in understanding biases and heuristics in consumer and investor financial decision-making? Are you interested in understanding how both financial as well as marketing actions drive firm performance and how they relate to each other? Then the interdisciplinary specialisation in Marketing-Finance could be right for you. As part of the master’s programme in International Business, the specialisation combines core Finance, Marketing as well as specialised Marketing-Finance courses.

The specialisation in Marketing-Finance not only teaches you an understanding of finance, marketing, consumer psychology and their interrelations but also how to integrate them in an environment that aims at maximizing financial performance as well as customer value.

 

Online events School of Business and Economics

Online information events 

We are here to help! In addition to on campus information events, we would like to offer you several resources which can give you a feel or better understanding of what it is like to study at Maastricht University’s School of Business and Economics, and provide you with some answers to questions you might have.

Visit our Online Events page to learn more about this study programme

Master's Open Day March 2019

Kickstart your career at our Master's Open Day

Experience Maastricht University: find out more about one of the most international universities in Europe, immerse yourself in your programme of choice, and explore our beautiful city.

 Sign up for the next Master’s Open Day

Pre-master International Business

Interested in studying this master's programme, but do not yet meet the requirements? Consider pursuing our pre-master.
 

  • The study incorporates the psychological parts of marketing to help you understand the people you’re trying to reach
    Hasse Lienert, International Business, Marketing-Finance

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