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Homepage & landing pages

  • the homepage remains the responsibility of central editing at all times. If you want to put content on the Homepage, contact the main editorial office.
  • the landing page is the face of your organisational unit. Make sure it reflects maximum quality!
  • keep the text as plain and simple as possible.
  • bring the Maastricht University brand out in the landing page.
  • use the news function to present the latest university news to visitors.
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Prospective master's students

Description: bachelor's & master’s programme graduates looking for information about master's programmes

Tone-of-voice: informative, enthusiastic and inviting (keeping in mind that the group of potential master's students is somewhat older)

Communications goals: The central theme for master's communications is 'Innovation is our focus'. In addition to the Netherlands, attention is directed toward an established number of target countries (Baltics, Belgium, China, England, Germany, India, Poland, etc.).

  • the international aspect of Maastricht University: possibilities for study and internships abroad, programmes taught in English, European and international themes, Europe-oriented programmes, international partnerships
  • recognition of talent
  • research: Innovation is our focus; valorisation; multidisciplinary teams cooperating with businesses and governing bodies; education and research closely intertwined; international themes that are relevant for society both today and tomorrow
  • post-study possibilities: graduates are independent professionals with a solid specialised knowledge, who can also work well as team members. They are much sought after on the international employment market and can live and work all over the world.
  • UM students are seen as members of the academic community
  • rankings
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Prospective PhD students

Description: (almost-) graduated students who want to enter academia and/or research, including working professionals being sponsored by their employers

Tone-of-voice: informative and inviting

Communications goals: The central theme for PhD communications is 'Innovation is our focus'

  • the international aspect of Maastricht University: possibilities for study abroad, teaching in English, European and international themes, Europe-oriented programmes, international partnerships
  • research: Innovation is our focus; valorisation and enterprise; multidisciplinary teams cooperating with businesses and governing bodies; education and research closely intertwined; international themes that are relevant for society both today and tomorrow
  • the development of graduate schools
  • UM students are seen as members of the academic community
  • rankings
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Prospective employees

Description: a diverse group of people who want to work at Maastricht University

Tone-of-voice: informative and inviting, not to informal

Communications goal: to present a picture of Maastricht University as an attractive employer for support and scientific personnel, focusing on: UM's position within the international community, good terms of employment, career development, talent, innovation in personnel leadership

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News items

  • think of a headline that is concise and delivers the essence of the story
  • make a short subtitle next to any pictures. This text should give a brief description of what the photo shows
  • put the most important information (who, what, where, why, how, when) in the introduction
  • make sure that the information presented in the story goes from most important to least important
  • use colloquial speech
  • avoid jargon and complicated sentences
  • use a maximum of 300 words
  • link to the press release (if there is one) or to a page with more specific information about the topic
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Event items

  • in the headline, state the subject clearly
  • put the most important information in the introduction (who, what, where, why, how, when)
  • use a maximum of 100 words
  • if possible, link to a page with more information, application form etc.
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Business & professionals

Description: people who visit the Maastricht University website for professional reasons; often they are looking for specific contact information

Tone-of-voice: business-like and hospitable

Communications goals: to provide businesses and professionals with possibilities within Maastricht University: instruction, research, recruitment of interns and graduates, and to provide services and contact information

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Donors & sponsors

Description: people who support the university with money or in other ways

Tone-of-voice: business-like, confident and trustworthy

Communications goals: to recruit active support for the university's endowment. To recruit financial support for challenging programmes that can further broaden the impact of Maastricht University on society, and contribute to an enterprising economy of knowledge; regionally, nationally and internationally.

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Press

Description: journalists who are looking for research information or experts to interview for an article or radio/tv news item

Tone-of-voice: informative, to the point

Communications goal: to strengthen the reputation/image of the university with the general public, leading to:

  • an increased research budget
  • higher student numbers
  • advancing the university's image as an attractive employer and research university
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Alumni

Description: all graduates of Maastricht University

Tone-of voice: informal and enthusiastic

Communications goals: maintaining and strengthening the relationship with and amongst UM graduates; information on alumni activities; UM updates

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Current students

Description: Maastricht University students, both bachelor's and master's

Tone-of-voice: informative and inviting

Communications goals: to provide students the information and details required for university life; let students know why the university has made particular decisions and encourage them to identify with the university 'brand'.

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Employees

Description: staff of Maastricht University

Tone-of-voice: informative

Communications goals: provide staff the information and details needed to carry out their work. To let staff know why the university has made certain decisions, to help staff to identify with 'brand UM'. On the basis of this knowledge, staff can help to develop the image of the university.

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Testimonials

  • limit yourself to the nucleus of the message
  • complete quotes, do not paraphrase
  • state the interviewee's name, age, programme/function and country of origin
  • goal: to bring a page to life or actualise a subject.
  • use a maximum of 150 words
  • teaser: maximum 15 words
  • always include a photo of the interviewee

Content or audience

  • Homepage & landing pages

    Dit is er niet
  • Prospective master's students

    Dit is er niet
  • Prospective PhD students

    Dit is er niet
  • Prospective employees

    Dit is er niet
  • News items

    Dit is er niet
  • Event items

    Dit is er niet
  • Business & professionals

    Dit is er niet
  • Donors & sponsors

    Dit is er niet
  • Press

    Dit is er niet
  • Alumni

    Dit is er niet
  • Current students

    Dit is er niet
  • Employees

    Dit is er niet
  • Testimonials

    Dit is er niet