Website sections education
Niet ge- definieerd

Website section

Education

‘Education’ contains an overview of all of UM academic programmes, including bachelor’s and master’s programmes, and courses such as those taught at the Language Centre.

Focus

Prospective students. The most important tasks that are supported here are:

  • selecting a programme of study
  • enrolling
  • studying
  • societal orientation

This chapter is used to emphasise the unique selling points of UM. We explain what Problem-Based Learning is, and we show how UM and its students collaborate with companies in the region, thereby contributing towards improving society.

Golden rule in this section is: don’t tell, SHOW. Illustrate it with practical examples. Make it tangible, allowing prospective students and other stakeholders to get an honest and accurate picture of what studying at UM is like. In addition to storytelling, also provide visitors with hard evidence, since data, awards, and third-party rankings are more valuable than promotional copy.

What not to include

Abstain from detailed description of our ‘vision on education’. The vision is reflected through the examples given. We briefly explain what PBL is, but no more than that. We do provide practical examples for each programme.

Examples

‘International Laws’ Programme

The programme has been divided into several pages. The landing page contains a brief introduction to help readers decide whether this programme will suit them. The Fast Facts provide a quick overview of the most important features of the programme.

  • the landing page contains several ‘recognitions’ (How good is the programme according to others?)
  • an interview with Sarah Wagner, an International Laws student, provides real proof (Who better to tell what the programme is like?)
  • the social media feed provides an insight into the programme and the faculty at which it is taught

The menu on the left-hand side of the screen allows visitors to access detailed information. What are the contents of the programme, and what will you be able to do once you graduate?  The Admission & Registration page contains step-by-step instructions on how to enrol – a checklist that tells you what you need to do to sign up for this programme- while the Courses & Curriculum page contains an overview of all of the courses in the programme.

 

Website sections Research
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Website section

Research

The research chapter is the portal to everything related to research. The societal impact of research is prominently featured. On these pages, we also primarily tell our story though (inspiring) examples. In addition to UM-researchers, other parties are also featured: partner organisations, external specialists and clients.

Focus

The main emphasis is placed on researchers and potential partner organisations. The most important tasks that are supported in this chapter are:

  • getting an impression
  • collaborating
  • funding
  • orientation on a career at UM

We would like to showcase the (societal) impact of our research. We would like to feature people and the facilities they use. The main focus is not on the different organisations that conduct research at UM. We also try to show, instead of telling by using illustrative, practical examples.

The target audience for these pages is diverse. Prospective students, prospective business partners, reporters, peers from other universities, etc. may visit the page. It is therefore important that research is explained in a clear and accessible manner. We would also like it to be accessible, but not overly simplified.

What not to include

No elaborate presentations of research units, no visualisation of the organisational structure. But we do show what they do and how they do it.

Examples

Landing page ‘Research’

This page provides a brief introduction to research at UM. What does UM do? Different types of content provide the visitor with an impression, and help visitors find what they are looking for quickly.

The page contains a short inspirational video in which researchers from different disciplines provide a peek into their daily lives as researchers at UM. But it also has a search box that provides a shortcut for users who need to quickly find a research institute, researcher or publication.

Landing page ‘NUTRIM’

The pages provide an overview into the work that NUTRIM does in both the areas of research and education. The fast facts put things into perspective: € 16 million per year, more than 400 publications – not a small institute. Several employees provide an opinion though a short quote, their picture (literally) gives the institute a face.

Website sections Life@UM
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Website section

Life@UM

Life@UM provides a peek into Maastricht and what life is like out here. It provides prospective students, researchers and staff with information: would I like to live here? Special attention is given to people from outside the EU. They are not only new to Maastricht, but also to the Netherlands, Europe and our way of living. It is a magazine-like environment. We use lots of images and videos. The tone-of-voice is friendly and approachable.

Focus

The main emphasis is placed on prospective students and staff. The most important tasks supported in this chapter are:

  • getting an impression
  • student (and employee) life
  • orientation on a career at UM

Life@UM:

  • gives information about future work- or living environment
  • offers inspiration, offers a peek into everything that makes Maastricht what it is
  • is not about studying, valorisation and research
  • lets visitors experience life outside of study (or work)

What not to include

The pages are intended to provide inspiration. They do not contain information on how to do something. We do link to the places in which this is explained. A page about sports can, for example, contain a link to support > memberships.

Examples

Sports in Maastricht

A rich page that provides future students and employees with insights into everything related to sports at UM and in Maastricht. It is a visual page with photos of several sports, but it also contains an interview a student who is a top athlete. Additionally, you’ll also find links to the pages with more information on becoming a UM Sports member, allowing visitors to join in themselves.

Studying in Maastricht

This page provides an insight into the different study locations. But it also contains an invitation to email or Skype with students. The tone is friendly, and it is clear that you’ll find insider tips here.

Website sections News & events
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Website section

News & Events

These pages are the collective place for news and events. This page will allow you to learn more about everything that is going on at UM. The archive allows you to look back at past events, and the calendar will tell you more about future events.

Focus

This page caters to all visitors. The most important tasks supported under this chapter are:

  • collaboration
  • funding
  • orientation on a position at UM

Because we are able to ‘tag’ these items, they can be found in multiple places such as under the homepage and the landing page at education and research. But you can also find them at a programme of study, or under research.

The news items illustrate the claims that UM makes. They provide insight into what is going on at UM. From a news item, visitors will be referred to related content: other news items, researchers involved, and a contact person who can provide more information.

Events are listed in the calendar. The description contains information about what the event is, where it will take place, when it will take place, and what the target audience of the event is. We also provide a clear call to action: sign up now. The page can also contain links to related content.

What not to include

This is an overview page. It contains links to information that can be found elsewhere. You will find headlines and announcements, but not the content itself.

Examples

‘Labour market recovery continues, but not for all recent graduates’

A good news item for both current and prospective students. The item could have been a bit shorter and more compact. What is important?

‘Burden of disease instrument for COPD puts patients and doctors in control of treatment’

An item that demonstrates that researchers at Maastricht University make a difference. This item could have been more elaborate; an interview with the researchers would perhaps have made it complete. On homepage?

‘How to curb children’s’ snacking habits’

A very topical subject. Something that many people find interesting. Could once again have been more elaborate. What can parents do to encourage their children to make healthier choices?

Website sections About UM
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Website section

About UM

Under ‘About UM’, we describe the organisation. What the organisation stands for, and how the organisation is structured. All the organisational components have a place here. We tell what the organisational component is, what it does and how you can come into contact with them.

Focus

The primary focus is on visitors looking for detailed information on UM. The most important tasks supported here are:

  • collaboration
  • funding
  • orientation on a position at UM

What not to include

This place does not contain rich content. ‘About UM’ is a dry chapter where facts are summed up. The effect of the work of an organisational component can be found under ‘education’, ‘research’, as a news item, or as an event.

The Faculty pages do contain a brief overview of their education. But it does not contain elaborate information, no explanation of practical matters such as how to arrange a house and visa, and scholarships. This information is listed under ‘Support’.

The Language Centre does have a brief page to explain what they do. But all the information about their courses can be found under ‘education’.

Examples

Overview departments under SSC: Student Services > Departments

https://www.maastrichtuniversity.nl/about-um/service-centres/student-service-centre/departments

A clear overview that lists the departments and what they do, and refers users to the relevant content related to these departments - and no more than that, we don’t want to create double content.

Working at UM (Landing)

This page provides a clear overview for both current and prospective employees who are primarily looking for vacancies. We also provide interviews with employees to give (prospective) colleagues some insight into the organisation. Who are they? What do they do? And what do they do outside of work. The page also contains some news, and contains some images of the (future) work environment.

Website sections Support
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Website section

Support

The ‘support’ section contains information that (prospective) students, staff and researchers need to take care of practical matters. These could be things related to research or education. Things that you need to take care of as a student or researcher at Maastricht University.

Focus

Support has been divided into different target audiences. The most important tasks supported here are:

  • enrolling in a programme of study
  • studying
  • student life (staff)
  • orientation on a position at UM

The support section is different from the rest of the site. It mostly contains instructions, explanation and to-do lists. These have been written in a short and concise manner. They are also complete: visitors should be able to find everything they need here, and should be capable of completing their tasks successfully.

One owner

Support always contains content with 1 owner. This owner is committed to optimising the user’s task: not only via the website, but also via other channels. The content under this section is subject to the 80/20 rule. We help the largest group (80%). We do not answer every question. The other 20% will be able to find support through other channels: mail, telephone, social media or a face-to-face conversation.

What not to include

No marketing

We do not sell anything under support, we explain, highlight and present options. UM can express a (well-motivated) preference here. We avoid the use of adjectives such as ‘beautiful’, ‘easy’ and ‘fast’. It’s up to the user to decide whether they think it’s fast or easy.

Limited third party information

Information provided by third parties should not be repeated on the website, especially complex information that is subject to change. In some exceptional cases we can repeat/paraphrase external information. We only do this if one it meets one of these three conditions (or a combination thereof):

•    the source is unclear
•    the target audience is vulnerable
•    the information is very important to UM and/or its users

Examples

Landing page ‘Before your studies’

A simple overview page with one clear goal: directing users to the information they need. Three short introductory texts provide users with context.

Before your studies begin > Living in Maastricht > Moving. Send your new address.

This page takes the situation of the users as a point of departure. They can directly filter on the information they need. The text links to other places where visitors can find more information.

Sports > Memberships > Memberships for students

This page contains all the information users need. It explains the options and tells visitors how they can become a member. It is short and concise; it is not a marketing text. Students can find information about the new sports centre elsewhere. Not here.

Main menu items

  • Website section

    Education

    Dit is er niet
  • Website section

    Research

    Dit is er niet
  • Website section

    Life@UM

    Dit is er niet
  • Website section

    News & Events

    Dit is er niet
  • Website section

    About UM

    Dit is er niet
  • Website section

    Support

    Dit is er niet