‘Education’ contains an overview of all of UM academic programmes, including bachelor’s and master’s programmes, and courses such as those taught at the Language Centre.
Prospective students. The most important tasks that are supported here are:
- selecting a programme of study
- societal orientation
This chapter is used to emphasise the unique selling points of UM. We explain what Problem-Based Learning is, and we show how UM and its students collaborate with companies in the region, thereby contributing towards improving society.
Golden rule in this section is: don’t tell, SHOW. Illustrate it with practical examples. Make it tangible, allowing prospective students and other stakeholders to get an honest and accurate picture of what studying at UM is like. In addition to storytelling, also provide visitors with hard evidence, since data, awards, and third-party rankings are more valuable than promotional copy.
What not to include
Abstain from detailed description of our ‘vision on education’. The vision is reflected through the examples given. We briefly explain what PBL is, but no more than that. We do provide practical examples for each programme.
‘International Laws’ Programme
The programme has been divided into several pages. The landing page contains a brief introduction to help readers decide whether this programme will suit them. The Fast Facts provide a quick overview of the most important features of the programme.
- the landing page contains several ‘recognitions’ (How good is the programme according to others?)
- an interview with Sarah Wagner, an International Laws student, provides real proof (Who better to tell what the programme is like?)
- the social media feed provides an insight into the programme and the faculty at which it is taught
The menu on the left-hand side of the screen allows visitors to access detailed information. What are the contents of the programme, and what will you be able to do once you graduate? The Admission & Registration page contains step-by-step instructions on how to enrol – a checklist that tells you what you need to do to sign up for this programme- while the Courses & Curriculum page contains an overview of all of the courses in the programme.