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… MUMC+ Ophthalmologist H.J.M. Beckers FHML: Faculty of Health, Medicine and Life Sciences Oprichting PEYEONEER Medtech B.V. Chief Medical Officer (CMO) PEYONEER Medtech B.V. H.J.M. Beckers FHML: Faculty of Health, Medicine and Life Sciences Stichting Visitatie NOG Chair H.J.M. Beckers FHML: Faculty of Health, Medicine and Life Sciences Concilium Ophthalmologicum Neerlandicum Chair A. Beckers FDR: Faculteit der Rechtsgeleerdheid Hart Publishing Oxford Editor of a newly established book series The … IMFO Docent A.H.H. Bollen FDR: Faculteit der Rechtsgeleerdheid Tuchtcollege NOAB Lid Tuchtcollege A.H.H. Bollen FDR: Faculteit der Rechtsgeleerdheid Kluwer auteur A.H.H. Bollen FDR: Faculteit der Rechtsgeleerdheid Universiteit van Aruba Visiting professor A.H.H. Bollen FDR: Faculteit der Rechtsgeleerdheid Hogeschool Fontys - Venlo Member of Expert team of Lectoraat Cross-Border Business Developlment M.L. Bonte FPN: Faculty of Psychology and Neuroscience Nederlands Kwaliteitsinstituut … FSE: Faculty of Science & Engineering ReOcean Fund Member of the Impact Committee K.J.P. Ragaert FSE: Faculty of Science & Engineering Elsevier associate editor Waste Management journal J.G. Ramaekers FPN: Faculty of Psychology and Neuroscience Alcohol, Drugs and Traffic Safety (ICADTS) Board member J.G. Ramaekers FPN: Faculty of Psychology and Neuroscience GH Research member scientific advisory board J.G. Ramaekers FPN: Faculty of Psychology and Neuroscience PsyRes Foundation Member …

… Workshop Bridging the gap: Science communication to reach a wider audience June 2023 Introduction Annemarie Stiekema Science communication FHML Mark van der Linde Press officer UM • Science communication • Translating scientific information • Press • Assignment This workshop Science communication What is science communication? “The social conversation around science” • Dissemination • Dialogue • Participation Bucchi, M. and Trench, B. (2021). ‘Rethinking science communication as the social conversation around … want to know? What is relevant to them? • What is your key message? What do you want to convey? What you want to say What your audience is interested in Your key message First: think about the why Help, a journalist on the phone! What to do first? • Buy time and/or goodwill • Google the journalist • Call your press officer • Prepare a storyline together • Do the interview (no questions upfront) • Be the expert • But: never underestimate the journalist! • Preparing your interview: be a journalist. …

… wonder why this book. What makes for a good explanation? Purpose Description Transparency Explain how the system works Effectiveness Help users make good decisions Trust Increase users' confidence in the system Persuasiveness Convince users to try or buy Satisfaction Increase the ease of use or enjoyment Scrutability Allow users to tell the system it is wrong Efficiency Help users make decisions faster Recommender Systems Handbook Chapter (3rd Ed), Tintarev and Masthoff 2022 W hy e xp la in (r ec …

… (40.9%) 185708 CD14/ APC-H7 CD33/ PerCP- Cy5.5 CD16/ PE-Cy7 Department of Internal Medicine APC-H7 (olive) APC (teal) Outdated APC-H7 APC AutoF APC-H7 Department of Internal Medicine Antibody library • For panel design • For small scale experiments • Buy antibodies (antibody sets) per sample/µl Species Antigen Fluorophore Clone Company Catalog # Price Price/microl Mouse CD19 BUV395 145-2C11 BD 563557 261,09 1,04 Mouse CD3 BUV496 1D3 BD 612955 268,72 1,07 Mouse CD11c BUV563 HL3 BD 749091 380 1,52 …