This week a SBE team consisting of Niklas Jehle, Daniel Schemmert, Jonas Subelack and Maverlyn Tan and accompanied by advisor Bas van Diepen is participating in the HKUST International Case Competition (HKICC) 2018 from October 20 - 26at the scenic HKUST campus in Hong Kong. The competition is a prominent undergraduate case competition, hosting 15 challenging teams from the case competition scene. There will be a short case for seeding (3 hrs) Monday and a 22 hours case to be distributed Tuesday afternoon. Main sponsor is the Lifestyle Company. Go team SBE!