Applied Social Psychology
What is applied social psychology
In (social) psychology, we see researchers focusing on 1) developing theories in the behavioural laboratory, 2) on validating those theories in the field, and 3) applying these theories to solve real life problems. There is no status difference – we need all three types of research. But given this distinction, in this course we focus on the third approach: systematically applying (social) psychology to 1) understanding behaviour, and 2) changing behavior by carefully planned interventions to promote quality of life.
What will be in this elective
In this elective, we highlight the core processes for developing theory-and evidence-based interventions. We discuss several topics in the field of applied psychology (for example obesity, sexual behaviours, but also topics like traffic safety, and pro-environmental behaviours). Additionally, we provide you with applications of more fundamental insights (e.g., emotion regulation, stigma), and first-hand examples of existing behaviour change programs: From problems they target and who are involved, to theory and empirical evidence, to development, implementation and evaluation.
Doelstellingen van dit vak
After this course, you:
- know what kind of problems are the focus of an applied psychologist (e.g., health, environment, safety, work);
- are able to describe (and apply) the route from problem analysis to intervention development, implementation, and evaluation;
- are familiar with the causal logic of real life problems and solutions;
- are familiar with often used models and protocols of planned behaviour change;
- are acquainted with examples of successful interventions;
- acknowledge the relation between fundamental and applied psychology.
- G.A. ten Hoor